The eBooks market in the Eurasian Economic Union (EAEU) has been experiencing significant growth in recent years. This can be attributed to various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in the EAEU have shown a growing preference for eBooks over traditional print books. This shift can be attributed to the convenience and accessibility offered by eBooks. With the increasing use of smartphones, tablets, and e-readers, customers are able to carry a vast library of books in their pocket, making it easier to read on the go. Additionally, eBooks often come at a lower price point compared to print books, making them more affordable for a wider range of customers.
Trends in the market: One of the key trends in the eBooks market in the EAEU is the rise of self-publishing. With the advent of digital platforms and online marketplaces, authors now have the opportunity to publish their own eBooks without the need for traditional publishing houses. This has led to a surge in the number of eBooks available in the market, catering to a diverse range of interests and genres. Another trend in the market is the increasing popularity of subscription-based eBook services. Customers are now able to access a vast library of eBooks for a monthly or annual fee, giving them unlimited reading options. This model has gained traction in the EAEU as it offers a cost-effective way for customers to explore new authors and genres without committing to purchasing individual eBooks.
Local special circumstances: The EAEU consists of countries with diverse languages and cultures, and this has had an impact on the eBooks market. Local authors and publishers have been able to reach a wider audience through eBooks, as digital platforms allow for easy translation and distribution. This has led to a greater availability of eBooks in local languages, catering to the specific preferences of customers in each country.
Underlying macroeconomic factors: The growing adoption of digital technologies and increasing internet penetration in the EAEU have played a significant role in the development of the eBooks market. As more people gain access to smartphones and the internet, the demand for eBooks is expected to continue rising. Additionally, the EAEU has seen a rise in disposable income, allowing more customers to afford eBooks and digital reading devices. In conclusion, the eBooks market in the EAEU is experiencing growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for eBooks will continue to rise, driven by the convenience, accessibility, and affordability they offer to customers in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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