Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in EAEU is experiencing significant growth and development. Customers in this region have shown a strong preference for high-quality content and convenient access to a wide range of TV shows and movies. As a result, there has been a surge in the demand for streaming services and smart TVs.
Customer preferences: Customers in the EAEU region have increasingly turned to streaming services as their primary source of entertainment. They appreciate the convenience of being able to watch their favorite shows and movies on-demand, without the need for traditional cable or satellite TV subscriptions. This shift in customer preferences has led to the rapid growth of streaming platforms in the region. In addition to streaming services, customers in the EAEU also value high-quality content. They are willing to pay for premium subscriptions that offer a wide selection of TV shows and movies, including both local and international content. This has created opportunities for both local and global content providers to cater to the diverse tastes of customers in the region.
Trends in the market: One of the key trends in the TV & Video market in the EAEU is the increasing adoption of smart TVs. Customers are attracted to the advanced features and capabilities of smart TVs, such as built-in streaming apps and voice control. This trend has been driven by the growing availability of affordable smart TVs in the market, as well as the rising demand for seamless integration between different devices. Another trend in the market is the rise of local content production. As customers in the EAEU region seek out content that reflects their own culture and language, there has been a surge in the production of local TV shows and movies. This has not only provided customers with more options to choose from, but it has also created opportunities for local talent and production companies to thrive.
Local special circumstances: The EAEU region is characterized by a diverse cultural landscape, with each country having its own unique preferences and tastes. This has created a vibrant and competitive market for TV & Video content, as providers strive to cater to the specific needs of each country. Local content production has played a crucial role in meeting these demands, as it allows for the creation of content that resonates with the local audience. Furthermore, the EAEU region has a large population of Russian speakers, which has led to the dominance of Russian-language content in the market. This has created opportunities for Russian content providers to expand their reach and cater to a wider audience. However, there is also a growing demand for content in other languages, particularly in countries with significant non-Russian speaking populations.
Underlying macroeconomic factors: The growth of the TV & Video market in the EAEU can be attributed to several underlying macroeconomic factors. The increasing affordability of internet access and the widespread adoption of smartphones have made it easier for customers to access streaming services and consume digital content. Additionally, the rising disposable incomes in the region have allowed customers to spend more on entertainment, including TV & Video services. Furthermore, the EAEU region has witnessed significant investments in infrastructure and technology, which have improved the quality and availability of TV & Video services. This has created a favorable environment for the growth of the market, as customers have access to faster internet speeds and a wider range of content options. In conclusion, the TV & Video market in the EAEU is thriving due to the strong customer preferences for high-quality content and convenient access to a wide range of TV shows and movies. The increasing adoption of streaming services and smart TVs, along with the rise of local content production, are key trends driving the market growth. The diverse cultural landscape and the dominance of Russian-language content are important local special circumstances that shape the market. The underlying macroeconomic factors, including the affordability of internet access and rising disposable incomes, have also contributed to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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