TV & Video - CIS | Statista Market Forecast

In the CIS region, revenue in the TV & Video market market is projected to reach US$7.10bn in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.91%, leading to a projected market volume of US$8.60bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is estimated to have a market volume of US$4.23bn in 2024.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$280.30bn in 2024.
Within the TV & Video market market in the CIS, the number of users is anticipated to amount to 236.6m users by 2029.
User penetration within this market is expected to stand at 92.2% in 2024.
Furthermore, the average revenue per user (ARPU) in the CIS is projected to be US$31.71 in 2024.
In the CIS region, the demand for streaming services is rapidly increasing, reflecting a shift in consumer preferences towards on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in CIS is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in CIS have been shifting towards digital content consumption. With the increasing availability of high-speed internet and the growing popularity of streaming platforms, customers are opting for online video streaming services over traditional television. This preference for digital content is driven by the convenience of on-demand viewing, a wide range of content options, and the ability to watch videos on multiple devices. Trends in the market indicate a rising demand for smart TVs and connected devices. Smart TVs offer built-in internet connectivity, allowing users to access streaming services directly on their televisions. This trend is fueled by the increasing adoption of smart home technologies and the desire for a seamless and integrated entertainment experience. Additionally, there is a growing demand for video-on-demand services, as viewers seek personalized content and the flexibility to watch their favorite shows and movies at their own convenience. Local special circumstances in the CIS region play a significant role in the development of the TV & Video market. The region has a diverse population with different languages and cultural preferences. This diversity has led to the emergence of local content production and distribution, catering to the specific needs and interests of the local audience. Local broadcasters and production companies are investing in creating original content to attract viewers and compete with international players in the market. Underlying macroeconomic factors also contribute to the growth of the TV & Video market in CIS. The region has witnessed economic growth and rising disposable incomes, enabling consumers to spend more on entertainment and leisure activities. This increased purchasing power has led to a higher demand for premium content and advanced technologies in the TV & Video market. Furthermore, government initiatives to promote digitalization and improve internet infrastructure have created a favorable environment for the expansion of the market. In conclusion, the TV & Video market in CIS is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital content consumption, the demand for smart TVs and connected devices, the rise of video-on-demand services, the emergence of local content production, and the region's economic growth all contribute to the positive outlook for the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.