Print Newspapers & Magazines - Vietnam

In Vietnam, revenue in the Print Newspapers & Magazines market market is projected to reach US$302.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.68%, resulting in a projected market volume of US$292.70m by 2029.
In this market, the number of readers in Vietnam is expected to amount to 18.0m users by 2029.
User penetration in Vietnam will be 20.0% in 2024 and is anticipated to decline to 17.6% by 2029.
The average revenue per user (ARPU) in the Vietnamese market is expected to amount to US$15.22.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach US$24.65bn in 2024.
In Vietnam, the print newspapers and magazines market is witnessing a shift towards digital integration, as traditional readership declines and online platforms gain popularity.

Definition:

Print Newspapers & Magazines encompass the traditional form of publishing news and periodicals in physical, tangible formats such as newspapers and magazines. This market involves the production, distribution, and consumption of printed content, including articles, photographs, and advertisements, typically delivered through daily or periodical publications.

Structure:

The Print Newspapers & Magazines market comprises various components, including newspapers and magazines, which deliver news, articles, and other content in printed formats. Additionally, it encompasses advertising space within print newspapers and magazines, serving as a vital platform for businesses to promote their products and services to readers.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through subscriptions and purchases. Key players in the market are companies, such as The New York Times Company, Gannett Co., Inc., and Hearst Communications, Inc.

Print newspapers distributed by delivery or sold at convenience stores, grocery stores, newsstands, or bookstores
Print magazines distributed by mail or via bookstores, newsstands, or in conjunction with special events
Print magazine advertising such as in consumer-focused magazines only
Print newspaper advertising such as in daily and weekly newspapers, which may also be free of charge such as Metro and AM New York

Any digital replica such as eMagazines, ePapers, eBooks
Printed books
Trade magazines such as Variety and Advertising Age
B2B sales, resales, and sales between private individuals

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.