Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Media
  4. Games

Games Live Streaming - Vietnam

Vietnam
  • In Vietnam, revenue in the Games Live Streaming market market is projected to reach US$70.47m in 2024.
  • Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 7.20%, resulting in a projected market volume of US$99.77m by 2029.
  • In Vietnam's Games Live Streaming market market, the number of users is expected to amount to 8.2m users by 2029.
  • User penetration in Vietnam will be 5.8% in 2024 and is expected to increase to 8.0% by 2029.
  • In a global context, the majority of revenue will be generated China, which is projected to reach US$2.58bn in 2024.
  • The average revenue per user (ARPU) in Vietnam's Games Live Streaming market market is projected to amount to US$12.21 in 2024.
  • In Vietnam, the Games Live Streaming market is rapidly growing, fueled by the increasing popularity of esports and interactive digital entertainment among youth.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Live streaming advertising, such as ads on Twitch
  • Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
  • Sponsorships for special status of streamers, such as being a Twitch partnered streamer
  • Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Out-Of-Scope

  • Live streaming TV content, such as television streams
  • Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams
Games: market data & analysis - Cover

Market Insights report

Games: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Games Live Streaming market in Vietnam has been experiencing significant growth in recent years, driven by increasing customer preferences for online gaming and the rise of eSports.

    Customer preferences:
    Vietnamese gamers have shown a strong preference for online gaming, with a growing number of players opting for live streaming platforms to watch their favorite games being played. This trend can be attributed to several factors. Firstly, live streaming allows gamers to learn new strategies and techniques from professional players, improving their own skills and gameplay. Additionally, watching live streams provides a sense of community and connection, as gamers can interact with both the streamer and other viewers through chat functions. Lastly, live streaming platforms often offer additional content such as tutorials, game reviews, and special events, further enhancing the overall gaming experience.

    Trends in the market:
    The Games Live Streaming market in Vietnam is witnessing a surge in popularity, with a growing number of platforms and streamers catering to the demand. This trend can be attributed to the increasing availability of high-speed internet and affordable smartphones, making it easier for gamers to access and stream live content. Furthermore, the rise of eSports in Vietnam has significantly contributed to the growth of the live streaming market. eSports tournaments attract a large audience, both online and offline, and live streaming platforms have become a key medium for broadcasting these events. As a result, the demand for live streaming services has increased, leading to the emergence of specialized platforms and the expansion of existing ones.

    Local special circumstances:
    Vietnam has a young and tech-savvy population, with a high proportion of gamers among its youth. This demographic factor has played a significant role in the growth of the Games Live Streaming market. Furthermore, the Vietnamese government has shown support for the development of eSports and the gaming industry as a whole. This support includes the organization of eSports tournaments and the establishment of gaming hubs and training centers. Such initiatives have created a favorable environment for the growth of the live streaming market, as they encourage the participation and engagement of both players and viewers.

    Underlying macroeconomic factors:
    The growth of the Games Live Streaming market in Vietnam is also influenced by underlying macroeconomic factors. The country's economy has been experiencing steady growth, resulting in an increase in disposable income among the population. This has led to higher spending on leisure activities, including gaming and live streaming. Additionally, the rapid expansion of internet infrastructure and the widespread adoption of smartphones have made it easier for Vietnamese consumers to access live streaming platforms. These factors, combined with the rising popularity of eSports, have created a fertile ground for the development of the Games Live Streaming market in Vietnam.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

    Modeling approach / Market size:

    Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Games: market data & analysis - BackgroundGames: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Live streaming - statistics & facts

    Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.