Market Insights Advertising & Media Media

Cinema - Vietnam

Vietnam

In Vietnam, revenue in the Cinema market is projected to reach US$85.33m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.34%, leading to a projected market volume of US$110.70m by 2029.
In the Vietnamese Cinema market, the number of viewers is anticipated to total 6.3m users by 2029.
User penetration in Vietnam will be 5.5% in 2024 and is expected to increase to 6.2% by 2029.
The average revenue per viewer in Vietnam is projected to amount to US$15.59.
In a global context, the highest revenue will be generated the United States, totaling US$20,980.00m in 2024.
Vietnam's cinema market is experiencing a renaissance, driven by a surge in local storytelling and innovative filmmaking that resonates with a young audience.

Key regions: Europe, France, Asia, United Kingdom, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Cinema market in Vietnam has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Vietnamese consumers have shown a growing interest in cinema and are increasingly willing to spend their leisure time and money on movie experiences. Customer preferences in Vietnam have shifted towards seeking out unique and immersive cinema experiences. This can be seen in the increasing popularity of premium cinema formats such as 3D, IMAX, and VIP screenings. Vietnamese moviegoers are looking for more than just watching a film; they want to be fully engaged and entertained. As a result, cinemas have been investing in state-of-the-art technology and comfortable seating to enhance the overall movie-watching experience. Trends in the market indicate a strong growth trajectory for the Cinema industry in Vietnam. The number of cinemas and screens has been steadily increasing, catering to the growing demand from moviegoers. This expansion is not only happening in major cities but also in smaller towns and rural areas, making cinema accessible to a wider audience. Additionally, there has been a rise in the production and distribution of Vietnamese films, which has further fueled the demand for cinema. Local special circumstances in Vietnam have also contributed to the growth of the Cinema market. The country has a young and increasingly affluent population, with a rising middle class that has more disposable income to spend on entertainment. This demographic shift has created a larger consumer base for cinemas, as more people have the means to afford movie tickets and related expenses. Underlying macroeconomic factors have played a role in the development of the Cinema market in Vietnam. The country has experienced steady economic growth, which has led to an increase in consumer spending power. Additionally, the government has implemented policies to promote the development of the film industry, including tax incentives and subsidies for local film productions. These factors have created a favorable environment for the growth of the Cinema market in Vietnam. In conclusion, the Cinema market in Vietnam is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Vietnamese consumers are seeking unique and immersive cinema experiences, leading to the rise of premium cinema formats. The number of cinemas and screens is expanding, making cinema accessible to a wider audience. The country's young and affluent population, along with government support for the film industry, has contributed to the growth of the Cinema market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.