Books - Vietnam | Statista Market Forecast

In Vietnam, revenue in the Books market is projected to reach US$106.90m in 2024.
Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.80%, leading to a projected market volume of US$116.80m by 2029.
In the Books market withVietnam, the number of readers is expected to total 27.0m users by 2029.
User penetration in Vietnam's Books market is expected to be at 27.2% in 2024.
The average revenue per user (ARPU) in this market is expected to amount to US$3.41.
In a global context, the most significant revenue will be generated the United States, with an expected figure of US$23.40bn in 2024.
In the year 2023, a share of 38.2% of users in Vietnam is identified as being in the high income group.
Additionally, in the year 2023, a share of 32.0% of users in Vietnam is within the 25-34 years-Books market age demographic.
In Vietnam, the burgeoning interest in digital content has significantly transformed the traditional book market, fostering innovative publishing methods and diverse genres.

Definition:

The books market encompasses a broad spectrum of activities related to the creation, distribution, and consumption of written content. It involves authors and publishers who produce literary works spanning various genres and topics. These works are made available to readers through physical formats like printed books and digital formats such as eBooks and audiobooks. Additionally, the market includes retailers and online platforms that facilitate the sale and dissemination of these literary products to consumers worldwide.

Structure:

The books market encompasses a diverse array of literary formats tailored to different consumer preferences and needs. It includes eBooks, which offer digital versions of written content accessible via electronic devices like e-readers, tablets, and smartphones. Physical books, comprising traditional printed copies, remain a cornerstone of the market, providing tangible reading experiences sought after by many readers. Furthermore, audiobooks, in audio format, cater to audiences desiring immersive literary experiences through spoken-word recordings of textual content.

Additional Information:

The market comprises revenues, readers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Key players in the market are companies, such as Amazon (Kindle and Audible), Barnes & Noble, and Apple Books.

Revenues from sales of printed books. Books can be distributed through several channels such as bookstores, libraries, online retailers, and wholesalers
Revenues from sales of eBooks. Ebooks can be sold at online stores, selected brick-and-mortar bookstores, and online self-publishing platforms

Printed newspapers & magazines and their digital replicas such as ePapers and eMagazines
Bundled subscriptions that include free digital editions such as Amazon Prime
B2B sales and resales such as Baker & Taylor
Sales between private individuals that can happen in various forms or plataforms such as Craigslist, eBay, and Facebook Marketplace

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.