Cinema Concessions - Vietnam

Vietnam

Highlights

In Vietnam, revenue in the Cinema Concessions market market is projected to reach US$40.21m in 2024.
It is expected that revenue will show an annual growth rate (CAGR 2024-2029) of 4.96%, leading to a projected market volume of US$51.21m by 2029.
The number of viewers in the Cinema Concessions market market in Vietnam is anticipated to amount to 6.3m users by 2029.
User penetration in Vietnam is expected to be 5.5% in 2024 and is forecasted to increase to 6.2% by 2029.
The average revenue per viewer in Vietnam is expected to amount to US$7.34.
In a global context, the majority of revenue will be generated the United States, with a figure of US$9.88bn in 2024.
Vietnam's cinema concessions market is experiencing a surge in demand for innovative snack offerings, reflecting a shift towards enhancing the overall cinematic experience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Vietnam is experiencing significant growth and development.

Customer preferences: Vietnamese consumers have shown a growing interest in cinema concessions, with an increasing demand for a wide variety of food and beverage options. This trend can be attributed to several factors, including changing lifestyles, increased disposable income, and a desire for a more immersive cinema experience. As the Vietnamese middle class continues to expand, more consumers are seeking out entertainment options that provide added value and convenience.

Trends in the market: One of the key trends in the cinema concessions market in Vietnam is the introduction of premium and gourmet food options. Cinemas are partnering with popular local and international food brands to offer a diverse range of snacks and meals. This trend is driven by the desire to cater to the evolving tastes and preferences of Vietnamese consumers, who are increasingly looking for higher quality and more unique food options. In addition, cinemas are also investing in technology to improve the overall customer experience, such as self-service kiosks and mobile ordering apps.

Local special circumstances: Vietnam has a strong culinary culture, with a wide variety of local dishes and flavors. Cinemas in Vietnam are taking advantage of this by incorporating traditional Vietnamese snacks and drinks into their concessions offerings. This not only appeals to local consumers who are looking for familiar flavors, but also attracts tourists who are interested in experiencing the local cuisine. Additionally, Vietnamese consumers have a strong preference for fresh and healthy food options, which has led cinemas to offer more nutritious snacks and drinks.

Underlying macroeconomic factors: The growth of the cinema concessions market in Vietnam can be attributed to several underlying macroeconomic factors. Firstly, Vietnam has been experiencing steady economic growth, which has led to an increase in disposable income. This has allowed consumers to spend more on entertainment and leisure activities, including going to the movies. Secondly, the rapid urbanization of Vietnam has led to the development of modern shopping malls and entertainment complexes, which often include cinemas. This has made cinema concessions more accessible and convenient for consumers. Finally, the increasing popularity of international movies and the rise of Vietnamese film industry have also contributed to the growth of the cinema concessions market, as more people are going to the movies and spending on concessions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.