Digital Music - Russia

Russia

Highlights

In Russia, revenue in the Digital Music market market is projected to reach US$513.80m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.52%, leading to a projected market volume of US$640.90m by 2029.
The primary market within this market is Music Streaming, which is anticipated to have a market volume of US$369.70m in 2024.
In a global context, the highest revenue generation will occur the United States, with figures reaching US$19.08bn in 2024.
In the Digital Music market market in Russia, the number of users is expected to amount to 37.6m users by 2029.
User penetration is forecasted to be 22.5% in 2024, and it is anticipated to increase to 26.5% by 2029.
The usage share of VK Music in the Digital Music market market in Russia is estimated at 33.0% in 2023.
In the year 2023, a share of 34.5% of users is categorized within the 34.5% group.
In Russia, the digital music market is increasingly influenced by local artists gaining prominence, reflecting a growing preference for homegrown content over foreign imports.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Russia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Digital Music market in Russia have shifted towards online streaming platforms and digital downloads, as consumers seek convenience and instant access to a wide range of music. This preference for digital formats has been further fueled by the increasing penetration of smartphones and internet connectivity in the country, allowing users to access music on the go. Additionally, the younger demographic in Russia, who are more tech-savvy and open to adopting new technologies, are also driving the demand for digital music. Trends in the Digital Music market in Russia include the rise of local streaming platforms, such as Yandex. Music and VK Music, which cater to the specific preferences of Russian consumers. These platforms offer a vast library of both local and international music, and also provide personalized recommendations based on user preferences. Furthermore, the market has seen an increase in the popularity of subscription-based streaming services, as consumers are willing to pay for ad-free and uninterrupted music streaming experiences. Local special circumstances in Russia, such as the popularity of domestic music artists and the strong influence of local music culture, have also contributed to the growth of the Digital Music market. Russian consumers have a strong affinity towards their own music and artists, leading to a high demand for local music on digital platforms. This has prompted streaming services to actively collaborate with local music labels and artists to provide exclusive content and enhance the user experience. Underlying macroeconomic factors, such as the growing middle class and increasing disposable income in Russia, have also played a role in the development of the Digital Music market. As more people have the financial means to afford digital music subscriptions and purchases, the market has expanded. Additionally, the government's efforts to improve internet infrastructure and promote digitalization have created a favorable environment for the growth of the Digital Music market. In conclusion, the Digital Music market in Russia is experiencing growth due to changing customer preferences towards digital formats, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that digital music consumption will become even more prevalent, driven by technological advancements and the increasing availability of online streaming platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.