Games Live Streaming - Russia | Statista Market Forecast

In Russia, revenue in the Games Live Streaming market market is projected to reach US$238.40m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.11%, resulting in a projected market volume of US$320.60m by 2029.
In the Games Live Streaming market market withRussia, the number of users is anticipated to amount to 41.4m users by 2029.
User penetration in Russia will be 21.2% in 2024 and is expected to increase to 29.2% by 2029.
In a global comparison, most revenue will be generated China, with a figure of US$2.58bn in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market market in Russia is projected to amount to US$7.80 in 2024.
In Russia, the games live streaming market is witnessing a surge in popularity, driven by a youthful demographic increasingly engaged in digital entertainment.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Russia has been experiencing significant growth in recent years.

Customer preferences: Customers in Russia are increasingly turning to live streaming to watch their favorite video games being played. This is driven by several factors, including a growing interest in gaming as a form of entertainment and the desire to connect with other gamers. Live streaming allows viewers to watch professional gamers play, learn new strategies, and interact with other viewers in real-time. Additionally, the rise of esports has contributed to the popularity of live streaming, as viewers can watch competitive gaming tournaments and support their favorite teams.

Trends in the market: One of the key trends in the Games Live Streaming market in Russia is the increasing number of platforms and channels dedicated to live streaming. There are now numerous platforms available that cater specifically to gamers and provide a space for them to stream their gameplay. This has created a competitive landscape, with platforms vying for both viewers and streamers. As a result, there is a wide variety of content available, catering to different gaming genres and preferences. Another trend is the monetization of live streaming. Many streamers in Russia are able to generate income through donations from viewers, sponsorships, and partnerships with brands. This has led to a rise in professional streamers who make a living from their gaming content. Additionally, some platforms offer subscription models or ad revenue sharing programs, providing streamers with additional revenue streams.

Local special circumstances: Russia has a large gaming community, with a significant number of gamers actively participating in the market. This has created a strong demand for live streaming content, as viewers seek to engage with their favorite games and connect with other gamers. The popularity of live streaming in Russia can also be attributed to the country's strong internet infrastructure, which allows for seamless streaming experiences.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Russia can be attributed to several underlying macroeconomic factors. Firstly, the increasing affordability and accessibility of high-speed internet has made it easier for viewers to watch live streams without buffering or lag. This has contributed to a positive user experience and encouraged more people to engage with live streaming content. Secondly, the rise of smartphones and mobile gaming has also played a role in the growth of the market. Mobile gaming has become increasingly popular in Russia, and live streaming provides a way for mobile gamers to connect with others and share their gameplay experiences. In conclusion, the Games Live Streaming market in Russia is experiencing significant growth due to customer preferences for interactive and engaging gaming content, the availability of platforms and channels dedicated to live streaming, the monetization opportunities for streamers, the strong gaming community in Russia, and the underlying macroeconomic factors of internet accessibility and mobile gaming.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.