Sports

Revenue in the Sports market is projected to reach US$2.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.15%, resulting in a projected market volume of US$2.86bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$150.20 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports Market in Russia is experiencing steady growth, driven by factors such as increasing popularity of sports, rising health awareness and the convenience of online services. However, growth remains subdued due to economic challenges and saturation in some sub-markets.

Customer preferences: In recent years, there has been a noticeable increase in the popularity of outdoor sports and activities among Russians. This trend can be attributed to the growing health and wellness movement in the country, as well as the desire for a more active and adventurous lifestyle. Furthermore, with the rise of social media, there is a growing influence of outdoor fitness influencers, who showcase the benefits and joys of outdoor sports. This has led to an increase in demand for outdoor sports equipment and gear, such as hiking and camping gear, as well as the emergence of outdoor fitness groups and events.

Trends in the market: In Russia, the Sports Market industry is experiencing an increase in the adoption of technology in sports events and competitions. Virtual and augmented reality technologies are being used to enhance the viewing experience for spectators, while wearable technology is becoming more prevalent among athletes for tracking performance and health metrics. This trend is expected to continue as the market for sports technology in Russia is projected to grow at a CAGR of 12.5% by 2025. These developments have major implications for industry stakeholders, as they can improve audience engagement and provide valuable data for performance analysis and training. However, it also raises concerns around data privacy and security, as well as potential inequalities in access to these technologies for smaller or less financially viable organizations.

Local special circumstances: In Russia, the Sports Market has been heavily influenced by the countrys strong athletic culture and history. The demand for sports-related products and services is driven by the large number of competitive athletes and the growing interest in fitness and wellness among the general population. Additionally, the governments investments in infrastructure and public initiatives promoting physical activity have also played a significant role in the markets growth. This unique combination of factors has created a highly competitive and lucrative Sports market in Russia, with a diverse range of opportunities for both local and international businesses.

Underlying macroeconomic factors: The Sports market in Russia is heavily impacted by macroeconomic factors such as the countrys overall economic health, government policies, and global economic trends. Russias economy is heavily reliant on the price of oil, which can impact consumer spending and business investments in the Sports market. In addition, government policies and regulations can create barriers or opportunities for market growth, while global economic trends such as inflation and trade policies can also have a significant influence. Moreover, factors such as consumer confidence, income levels, and disposable income can also affect the performance of the Sports market in Russia. These macroeconomic factors must be carefully monitored by businesses operating in the Sports market to make informed decisions and stay competitive in the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.