TV & Video - Russia | Statista Market Forecast

In Russia, revenue in the TV & Video market market is projected to reach US$5.85bn in 2024.
The revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.07%, which will result in a projected market volume of US$7.14bn by 2029.
The largest market within this market in Russia is Traditional TV & Home Video, which is anticipated to have a market volume of US$3.42bn in 2024.
In global comparison, the highest revenue will be generated the United States, reaching US$280.30bn in 2024.
Within the TV & Video market market in Russia, the number of users is expected to amount to 154.4m users by 2029.
User penetration in this market is projected to be at 102.0% in 2024.
Additionally, the average revenue per user (ARPU) in Russia is projected to amount to US$39.82 in 2024.
In Russia, the TV and video market is increasingly dominated by streaming services, reflecting a significant shift in consumer viewing preferences and media consumption habits.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Russia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital content. Customer preferences in Russia have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their TV and video viewing. This trend mirrors the global shift towards digital content consumption, as viewers are increasingly turning to online platforms for their entertainment needs. The popularity of streaming services such as Netflix and Amazon Prime Video has been on the rise in Russia, with consumers appreciating the wide range of content options and the ability to watch their favorite shows and movies at their own convenience. Another factor driving the growth of the TV & Video market in Russia is the increasing availability of high-speed internet connections. With the expansion of broadband infrastructure and the decreasing cost of internet access, more households in Russia now have the capability to stream video content. This has opened up new opportunities for both local and international content providers to reach a wider audience in the country. In addition to the shift towards digital content consumption, there are also local special circumstances that have contributed to the growth of the TV & Video market in Russia. One of these is the popularity of local content, particularly Russian TV series and movies. Russian viewers have shown a strong preference for content that reflects their own culture and language, and this has led to the success of local production companies and streaming platforms that focus on Russian content. Furthermore, the Russian government has implemented policies to support the development of the domestic TV and film industry. These policies include tax incentives for local production companies and quotas for the broadcast of Russian content on television channels. These measures have helped to promote the growth of the local TV and video market and have contributed to the increasing availability of Russian content for viewers. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Russia. The country's improving economic conditions and rising disposable incomes have led to an increase in consumer spending on entertainment and leisure activities. As a result, more households in Russia are willing to invest in subscription services and pay for premium content, driving the growth of the TV and video market. In conclusion, the TV & Video market in Russia is experiencing significant growth due to changing customer preferences, the increasing availability of digital content, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek convenience and flexibility in their entertainment options, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.