Traditional TV & Home Video - Russia

In Russia, revenue in the Traditional TV & Home Video market market is projected to reach US$3.42bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 1.58%, resulting in a projected market volume of US$3.70bn by 2029.
The average revenue per user (ARPU) in Russia is expected to amount to US$28.25.
In global comparison, the majority of revenue will be generated the United States, which is expected to reach US$146.60bn in 2024.
The number of TV viewers in Russia is expected to amount to 121.1m users by 2029.
User penetration in the Traditional TV & Home Video market market in Russia is expected to be at 84.1% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Russia is projected to amount to US$28.25 in 2024.
In Russia, the Traditional TV & Home Video market is experiencing a shift towards digital streaming platforms, challenging the long-standing dominance of cable television.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Russia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Russia have shifted towards digital content consumption, with an increasing demand for streaming services and online video platforms. This can be attributed to the convenience and flexibility offered by these platforms, allowing consumers to watch their favorite movies and TV shows anytime, anywhere. Additionally, the younger generation in Russia is more inclined towards digital content, as they are more tech-savvy and prefer to consume media on their smartphones and tablets. Trends in the market also indicate a shift towards digitalization. The availability of high-speed internet and the proliferation of smart devices have made it easier for consumers to access digital content. As a result, traditional TV and home video sales have declined, while digital streaming services have gained popularity. This trend is expected to continue as more consumers embrace digital platforms for their entertainment needs. Local special circumstances in Russia have also contributed to the development of the Traditional TV & Home Video market. The vast geography of the country, with its remote and sparsely populated regions, makes it challenging for traditional TV broadcasters to reach all consumers. This has led to an increased reliance on digital platforms, which can easily reach consumers across the country. Additionally, the Russian government has been actively promoting the development of the digital economy, including the expansion of high-speed internet infrastructure and the implementation of supportive policies for digital content providers. Underlying macroeconomic factors have also played a role in the growth of the Traditional TV & Home Video market in Russia. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending power. This has allowed more consumers to afford digital devices and subscriptions to streaming services, driving the demand for digital content. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital entertainment, as consumers spent more time at home and sought out alternative sources of entertainment. In conclusion, the Traditional TV & Home Video market in Russia is developing in response to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital content consumption, the growth of digital streaming services, and the government's support for the digital economy are all contributing to the transformation of the market. As technology continues to advance and consumer behaviors evolve, the Traditional TV & Home Video market in Russia is expected to further adapt and expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.