Digital Music - Philippines

Philippines

Highlights

In the Philippines, revenue in the Digital Music market market is projected to reach US$162.10m in 2024.
Revenue in this country is expected to show an annual growth rate (CAGR 2024-2029) of 9.12%, resulting in a projected market volume of US$250.80m by 2029.
The largest market in the Philippines is Music Streaming, which will have a market volume of US$67.43m in 2024.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$19.08bn in 2024.
Within the Digital Music market market in the Philippines, the number of users is anticipated to amount to 17.6m users by 2029.
User penetration in the Philippines will be 13.1% in 2024 and is expected to increase to 13.8% by 2029.
The Philippines is experiencing a surge in digital music consumption, driven by the rise of local artists and increased smartphone accessibility.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Philippines has been experiencing significant growth in recent years as more and more consumers embrace the convenience and accessibility of streaming services.

Customer preferences: In line with global trends, customers in Philippines are increasingly turning to digital music platforms for their music consumption. The rise of smartphones and affordable data plans has made it easier for consumers to access their favorite songs on the go. Streaming services have gained popularity due to their vast music libraries and personalized recommendations, allowing users to discover new music and artists. Additionally, the ability to create and share playlists has also contributed to the growing adoption of digital music platforms.

Trends in the market: One of the key trends in the Digital Music market in Philippines is the shift from physical music formats, such as CDs, to digital streaming. This transition can be attributed to the convenience and cost-effectiveness of digital music platforms. Streaming services offer unlimited access to millions of songs for a monthly subscription fee, eliminating the need to purchase individual albums or tracks. This shift has also led to the decline of traditional music stores and the rise of online music platforms. Another trend in the market is the growing popularity of local music streaming platforms. While global streaming giants like Spotify and Apple Music dominate the market, there is a rising demand for platforms that cater specifically to the local music scene. These platforms not only offer a wide range of local music but also provide opportunities for local artists to showcase their talent and connect with their audience.

Local special circumstances: The Digital Music market in Philippines is influenced by local cultural preferences and tastes. OPM (Original Pinoy Music) plays a significant role in the music industry, and there is a strong demand for local artists and music. Streaming platforms that offer a diverse selection of OPM have gained popularity among Filipino consumers. Additionally, the popularity of karaoke culture in Philippines has also contributed to the growth of the Digital Music market, as consumers can access karaoke-style versions of their favorite songs through streaming platforms.

Underlying macroeconomic factors: The growth of the Digital Music market in Philippines can be attributed to several macroeconomic factors. Firstly, the increasing penetration of smartphones and internet connectivity has made it easier for consumers to access digital music platforms. The affordability of data plans has also played a role in driving the adoption of streaming services. Secondly, the rise of the middle class in Philippines has led to increased disposable income, allowing consumers to spend more on entertainment and leisure activities, including digital music. Lastly, the COVID-19 pandemic has further accelerated the growth of the Digital Music market, as more people turned to streaming platforms for entertainment while staying at home. In conclusion, the Digital Music market in Philippines is experiencing significant growth due to the shifting customer preferences towards digital music platforms, the rise of local streaming services, the influence of local cultural preferences, and underlying macroeconomic factors such as increased smartphone penetration and disposable income. As the market continues to evolve, it is expected that digital music platforms will continue to dominate the music consumption landscape in Philippines.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.