Games Live Streaming - Philippines

In the Philippines, revenue in the Games Live Streaming market market is projected to reach US$116.00m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.38%, leading to a projected market volume of US$165.60m by 2029.
By 2029, the number of users in the Games Live Streaming market market in the Philippines is expected to amount to 35.1m users.
User penetration in this market will be 20.8% in 2024 and is anticipated to increase to 27.5% by 2029.
In a global context, the majority of revenue will be generated China (US$2.58bn in 2024).
The average revenue per user (ARPU) in the Games Live Streaming market market in the Philippines is projected to amount to US$4.68 in 2024.
In the Philippines, the burgeoning popularity of esports is driving a significant increase in engagement with games live streaming platforms among local audiences.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Philippines has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Games Live Streaming market in Philippines is the increasing customer preference for online gaming and live streaming. With the rise of internet penetration and the availability of affordable smartphones, more and more Filipinos are getting involved in online gaming. The convenience of being able to play games on the go and the social aspect of live streaming have made it a popular form of entertainment among the younger population.

Trends in the market: The Games Live Streaming market in Philippines has witnessed a number of trends in recent years. One of the key trends is the increasing popularity of mobile gaming. With the availability of high-speed internet and powerful smartphones, mobile gaming has become a major trend in the country. This has led to a corresponding increase in the demand for Games Live Streaming services, as gamers want to share their gameplay experiences with others. Another trend in the market is the rise of professional gaming or eSports. eSports tournaments are gaining popularity in Philippines, with professional gamers competing for large cash prizes. This has created a demand for Games Live Streaming platforms that can provide high-quality streams of these tournaments, allowing fans to watch their favorite players in action.

Local special circumstances: The Games Live Streaming market in Philippines is also influenced by local special circumstances. One of the key factors is the strong presence of social media platforms in the country. Filipinos are avid users of social media, and many Games Live Streaming platforms have integrated social media features into their services. This allows gamers to easily share their gameplay experiences with their friends and followers, further driving the growth of the market.

Underlying macroeconomic factors: Several macroeconomic factors are contributing to the growth of the Games Live Streaming market in Philippines. The country has a young and tech-savvy population, with a large percentage of the population being active internet users. This provides a large potential customer base for Games Live Streaming platforms. Additionally, the increasing disposable income of Filipinos has made it easier for them to afford smartphones and high-speed internet connections, further fueling the growth of the market. In conclusion, the Games Live Streaming market in Philippines is experiencing significant growth due to the increasing customer preference for online gaming and live streaming. The rise of mobile gaming, the popularity of eSports, the strong presence of social media platforms, and the underlying macroeconomic factors all contribute to the growth of the market. As the market continues to evolve, it is expected to provide more opportunities for both gamers and Games Live Streaming platforms in Philippines.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.