Mobile Games - Philippines

Philippines

Highlights

In the Philippines, revenue in the Mobile Games market market is projected to reach US$1.39bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.41%, leading to a projected market volume of US$1.99bn by 2029.
The number of users in the Mobile Games market market withPhilippines is expected to reach 39.5m users by 2029.
User penetration will be at 28.0% in 2024 and is anticipated to rise to 30.9% by 2029.
In a global context, the majority of revenue will be generated United States, which is projected to achieve US$34.30bn in 2024.
The average revenue per user (ARPU) in the Mobile Games market market in the Philippines is projected to amount to US$41.68 in 2024.
The Philippines is experiencing a surge in mobile gaming popularity, driven by increasing internet accessibility and a vibrant youth culture embracing digital entertainment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Philippines is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Filipino gamers are increasingly turning to mobile games as their preferred form of entertainment, leading to a surge in demand for mobile gaming apps. Additionally, the unique local circumstances in Philippines, such as the widespread availability of affordable smartphones and the country's young and tech-savvy population, have also contributed to the growth of the mobile games market.

Customer preferences: Filipino gamers have shown a strong preference for mobile games over traditional gaming platforms such as consoles or PCs. This shift in preference can be attributed to several factors. Firstly, mobile games offer convenience and accessibility, allowing gamers to play anytime and anywhere. Additionally, mobile games often have a lower barrier to entry in terms of cost, making them more accessible to a wider audience. Furthermore, the social aspect of mobile gaming, such as multiplayer features and online communities, has also contributed to its popularity among Filipino gamers.

Trends in the market: One of the key trends in the mobile games market in Philippines is the rise of locally developed games. Filipino game developers have been creating innovative and engaging mobile games that cater to the preferences and tastes of local gamers. These locally developed games often incorporate elements of Filipino culture and storytelling, resonating with the local audience. This trend not only showcases the creativity and talent of Filipino game developers but also contributes to the growth and development of the local gaming industry. Another trend in the market is the increasing popularity of freemium models and in-app purchases. Many mobile games in Philippines follow a freemium model, where the game is free to download and play, but offers in-app purchases for additional features or virtual items. This model has proven to be successful in monetizing mobile games, as it allows developers to generate revenue while still offering a free gaming experience. Filipino gamers have shown a willingness to spend on in-app purchases, further driving the growth of the mobile games market.

Local special circumstances: The availability of affordable smartphones in Philippines has been a key driver of the mobile games market. With the increasing affordability of smartphones, more Filipinos have access to mobile devices capable of running gaming apps. This has expanded the potential customer base for mobile games and contributed to the growth of the market. Additionally, the young and tech-savvy population in Philippines has also played a significant role in the development of the mobile games market. The country has a large population of young people who are enthusiastic about technology and gaming. This demographic is more likely to embrace mobile gaming as a form of entertainment, leading to increased demand for mobile games.

Underlying macroeconomic factors: The growth of the mobile games market in Philippines is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more Filipinos to afford smartphones and spend on mobile games. Furthermore, the growth of the digital economy in Philippines, including the expansion of e-commerce and digital payments, has also facilitated the growth of the mobile games market. In conclusion, the Mobile Games market in Philippines is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. Filipino gamers' preference for mobile games, the rise of locally developed games, the availability of affordable smartphones, the young and tech-savvy population, and the country's economic growth all contribute to the growth of the mobile games market in Philippines.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.