Media - Philippines | Statista Market Forecast

In the Philippines, revenue in the Media market is projected to reach US$6.96bn in 2025.
The largest market within this market in the Philippines is Games, which is expected to have a market volume of US$3.52bn in 2025.
In global comparisons, the most revenue will be generated the United States, amounting to US$569.73bn in 2025.
Furthermore, in the Media market in the Philippines, 48.65% of total revenues will be generated through digital Media market by 2029.
The Philippine media landscape is increasingly embracing digital transformation, with a growing emphasis on online platforms to engage younger audiences effectively.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

Media: market data & analysis

The Media Market in the Philippines is witnessing moderate growth, fueled by the increasing penetration of internet connectivity, a vibrant youth demographic, and the rising popularity of streaming services, which collectively enhance content accessibility and engagement.

Customer preferences: Consumers in the Philippines are increasingly gravitating towards localized content on streaming platforms, reflecting a growing appreciation for cultural narratives and native languages. This trend is further amplified by the youth demographic, which values authenticity and relatability in storytelling. Additionally, the rise of social media influencers has transformed marketing strategies, as brands leverage influencer partnerships to connect with younger audiences. As mobile internet access expands, binge-watching and on-demand viewing are becoming the preferred modes of consumption, reshaping traditional media consumption patterns.

Trends in the market: In the Philippines, the media market is experiencing a surge in demand for localized streaming content, with platforms increasingly prioritizing Filipino narratives and languages to resonate with local audiences. This trend is largely driven by the youth demographic, who seek authentic and relatable storytelling. Concurrently, the influence of social media personalities is reshaping marketing strategies, as brands turn to these influencers to engage younger consumers effectively. As mobile internet penetration deepens, binge-watching and on-demand viewing are becoming dominant consumption habits, presenting significant opportunities and challenges for traditional media stakeholders in adapting to this evolving landscape.

Local special circumstances: In the Philippines, the media market is uniquely shaped by its archipelagic geography, which fosters a rich tapestry of regional cultures and languages. This diversity drives a demand for content that reflects local stories and dialects, enabling platforms to connect deeply with various communities. Furthermore, the vibrant tradition of storytelling in Filipino culture enhances the appeal of localized narratives. Regulatory factors, such as content quotas and local production incentives, also encourage the creation of homegrown media, positioning the Philippines as a burgeoning hub for authentic and relatable entertainment.

Underlying macroeconomic factors: The media market in the Philippines is significantly influenced by macroeconomic factors, including national economic health, consumer spending patterns, and global economic trends. A growing middle class, coupled with increasing disposable incomes, drives demand for diverse media content across various platforms. Fiscal policies that promote local production and investment in media infrastructure further bolster the industry's growth. Additionally, global shifts towards digitalization and streaming services create opportunities for Filipino content to reach international audiences, enhancing market performance. The overall economic stability and regulatory support are crucial for fostering a vibrant and competitive media landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.

Media - Philippines

Revenue

Analyst Opinion

Users

Media Usage

Global Comparison

Methodology

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Key Market Indicators

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