Digital Music - NAFTA

NAFTA

Highlights

Revenue in the Digital Music market market in NAFTA is projected to reach US$20.49bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 4.75%, resulting in a projected market volume of US$25.85bn by 2029.
The largest market within this market in NAFTA is Music Streaming, which will have a market volume of US$14.20bn in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$19.08bn in 2024.
Within the Digital Music market market in NAFTA, the number of users is expected to reach 346.1m users by 2029.
User penetration in this market will be 60.7% in 2024 and is anticipated to increase to 65.9% by 2029.
In the United States, the digital music market is increasingly favoring subscription services, reflecting a shift in consumer preferences towards on-demand listening experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in NAFTA is experiencing significant growth and development.

Customer preferences: Customers in the NAFTA region are increasingly turning to digital music platforms for their music consumption. The convenience and accessibility of streaming services have made them a popular choice among consumers. With a wide range of music genres and artists available at their fingertips, customers can easily discover and explore new music. Additionally, the ability to create personalized playlists and share music with friends and family has further enhanced the appeal of digital music platforms. As a result, the demand for physical music formats such as CDs has declined in the NAFTA region.

Trends in the market: One of the key trends in the NAFTA digital music market is the rise of subscription-based streaming services. Customers are opting for monthly subscriptions that provide unlimited access to a vast library of music. This trend is driven by the increasing availability of high-speed internet and the proliferation of smartphones and other connected devices. Streaming services such as Spotify, Apple Music, and Amazon Music have gained significant market share in the region, attracting millions of subscribers. Another trend in the market is the growing popularity of localized and regional music. Streaming services have made it easier for artists from different countries and regions to reach a global audience. As a result, customers in the NAFTA region are increasingly exploring music from other cultures and languages. This trend has led to a greater diversity of music being consumed, with customers seeking out unique and authentic experiences.

Local special circumstances: In the NAFTA region, each country has its own unique music preferences and local special circumstances. In the United States, for example, hip-hop and pop music are dominant genres, with artists such as Drake, Taylor Swift, and Post Malone enjoying widespread popularity. In Canada, there is a strong demand for Canadian artists, with musicians like Drake, Justin Bieber, and The Weeknd achieving international success. In Mexico, regional Mexican music, including genres such as banda, norteño, and mariachi, remains highly popular.

Underlying macroeconomic factors: The growth of the digital music market in NAFTA can be attributed to several underlying macroeconomic factors. Firstly, the increasing penetration of smartphones and high-speed internet has made it easier for customers to access and stream music. Secondly, the rise of social media and digital marketing has allowed artists to connect directly with their fans, promoting their music and increasing their reach. Lastly, the growing acceptance of digital payments and the prevalence of online shopping have made it more convenient for customers to subscribe to streaming services and purchase digital music. In conclusion, the Digital Music market in NAFTA is experiencing significant growth and development. Customer preferences are shifting towards digital music platforms, driven by the convenience and accessibility they offer. Subscription-based streaming services are gaining popularity, while the demand for physical music formats is declining. Local special circumstances, such as music preferences and cultural diversity, further shape the market in each NAFTA country. Underlying macroeconomic factors, including smartphone penetration, internet access, and digital marketing, are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.