Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in NAFTA has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trend. Customer preferences in the TV & Video market in NAFTA have shifted towards on-demand and streaming services. With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, consumers are now able to access a wide range of content anytime, anywhere. This has led to a decline in traditional cable and satellite TV subscriptions, as more consumers opt for streaming services such as Netflix, Hulu, and Amazon Prime Video. Additionally, there is a growing demand for personalized and targeted content, with consumers seeking out niche streaming platforms that cater to their specific interests. The trends in the TV & Video market in NAFTA reflect the changing landscape of the industry. One major trend is the rise of original content produced by streaming platforms. Companies like Netflix and Amazon have invested heavily in creating their own TV shows and movies, attracting both viewers and top talent. This has disrupted the traditional model of content production and distribution, as streaming platforms now have the ability to bypass traditional broadcasters and reach audiences directly. Another trend in the TV & Video market in NAFTA is the increasing adoption of over-the-top (OTT) services. OTT refers to the delivery of video content over the internet, bypassing traditional distribution channels. This allows consumers to access content on a variety of devices, including smartphones, tablets, and smart TVs. The convenience and flexibility offered by OTT services have made them increasingly popular among consumers, leading to the growth of platforms such as YouTube, Netflix, and Amazon Prime Video. Local special circumstances in the TV & Video market in NAFTA also play a role in its development. For example, the United States is home to many major media and entertainment companies, which has contributed to the growth of the market. These companies have the resources and expertise to produce high-quality content and invest in innovative technologies. In Canada, there are regulations in place to promote the production and distribution of Canadian content, which has helped to support the local industry. Underlying macroeconomic factors have also influenced the development of the TV & Video market in NAFTA. Economic growth, increasing disposable incomes, and technological advancements have all contributed to the expansion of the market. As consumers have more money to spend and access to better technology, they are more likely to invest in TV and video services. Additionally, the increasing availability of high-speed internet has made it easier for consumers to access streaming services and online content. Overall, the TV & Video market in NAFTA is experiencing significant growth and development due to changing customer preferences, industry trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the rise of original content, the adoption of OTT services, the presence of major media companies, and economic growth are all contributing to the positive trajectory of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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