Box Office - NAFTA

NAFTA

Highlights

In NAFTA, revenue in the Box Office market market is projected to reach US$11.78bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.73%, resulting in a projected market volume of US$16.31bn by 2029.
In the Box Office market market, the number of viewers in NAFTA is expected to amount to 335.7m users by 2029.
User penetration will be 52.5% in 2024 and is expected to hit 64.0% by 2029.
The average revenue per viewer in NAFTA is expected to amount to US$43.99.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
The U.S. box office is experiencing a resurgence, driven by blockbuster franchises and a growing appetite for diverse storytelling among audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in NAFTA has been experiencing steady growth in recent years, driven by customer preferences for entertainment and the underlying macroeconomic factors in the region.

Customer preferences: In the NAFTA region, there is a strong demand for entertainment and cultural experiences, which has contributed to the growth of the Box Office market. Customers in this region enjoy going to the movies as a form of social activity and as a way to escape from their daily routines. They appreciate the immersive experience of watching films on the big screen and the opportunity to see the latest releases. Additionally, there is a growing interest in international films, which has led to an increase in the diversity of movies shown in theaters.

Trends in the market: One of the key trends in the Box Office market in NAFTA is the increasing popularity of franchise films and sequels. Customers are drawn to familiar characters and storylines, and this has led to the success of franchises such as Marvel Cinematic Universe and Star Wars. Another trend is the rise of digital ticketing and online booking platforms, which have made it more convenient for customers to purchase tickets and choose their seats in advance. This has also allowed theaters to collect data on customer preferences and tailor their offerings accordingly.

Local special circumstances: In the United States, the largest market in NAFTA, the Box Office market is highly competitive, with a large number of theaters and multiplexes. This has led to a focus on providing a high-quality moviegoing experience, with comfortable seating, state-of-the-art technology, and premium amenities such as IMAX and 3D screenings. In Canada, there is a strong demand for both English and French-language films, reflecting the bilingual nature of the country. Mexico, on the other hand, has a vibrant domestic film industry and a rich cultural heritage, which has contributed to the success of local productions.

Underlying macroeconomic factors: The growth of the Box Office market in NAFTA is also influenced by underlying macroeconomic factors. These include the overall economic growth in the region, which has led to increased disposable income and consumer spending. Additionally, the high levels of urbanization and population growth in NAFTA countries have contributed to the demand for entertainment options, including movie theaters. Furthermore, the presence of major film studios and production companies in the region has led to a steady supply of films for theaters, ensuring a diverse range of options for customers. In conclusion, the Box Office market in NAFTA is developing due to customer preferences for entertainment, including franchise films and online ticketing, as well as the underlying macroeconomic factors such as economic growth and urbanization. The market is characterized by a focus on providing a high-quality moviegoing experience and a diverse range of films.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.