The Digital Music market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital music platforms. Customer preferences in Croatia have shifted towards digital music consumption, with a growing number of consumers opting for streaming services and digital downloads over traditional physical formats. This shift can be attributed to several factors, including the convenience and accessibility of digital music platforms, the ability to access a wide range of music from various genres and artists, and the cost-effectiveness of digital music compared to physical formats. Trends in the market indicate that streaming services are becoming increasingly popular among Croatian consumers. These services offer unlimited access to a vast library of music for a monthly subscription fee, allowing users to discover new artists and genres and create personalized playlists. The rise of streaming platforms has also contributed to the decline in physical music sales, as consumers now have the option to access music digitally without the need for physical copies. Local special circumstances, such as the high internet penetration rate in Croatia, have further fueled the growth of the Digital Music market. With a well-developed telecommunications infrastructure and widespread access to high-speed internet, Croatian consumers have easy access to digital music platforms and can stream or download music seamlessly. This has created a favorable environment for the growth of streaming services and digital music consumption in the country. Underlying macroeconomic factors also play a role in the development of the Digital Music market in Croatia. The country's stable economic growth and increasing disposable income levels have allowed consumers to allocate more of their budget towards leisure activities, including music consumption. Additionally, the widespread adoption of smartphones and other mobile devices has made it easier for consumers to access digital music platforms on the go, further driving the growth of the market. In conclusion, the Digital Music market in Croatia is experiencing significant growth due to changing customer preferences, the popularity of streaming services, local special circumstances such as high internet penetration, and favorable macroeconomic factors. As technology continues to advance and digital music platforms become even more accessible, it is likely that the market will continue to expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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