Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Croatia has been witnessing significant developments and trends in recent years.
Customer preferences: Customers in Croatia have shown a strong preference for traditional TV and home video content. This can be attributed to several factors, including the cultural significance of television in the country. Croatians have a deep-rooted tradition of watching television as a form of entertainment and staying updated with the latest news and events. Additionally, the availability of a wide range of local and international TV channels and programs has also contributed to the popularity of traditional TV in the market.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Croatia is the shift towards digital platforms. While traditional TV still holds a dominant position, there has been a gradual increase in the adoption of digital streaming services. This can be attributed to the growing popularity of online video content and the convenience it offers to consumers. With the availability of high-speed internet and the proliferation of smartphones and smart TVs, more and more Croatians are opting for digital platforms to access their favorite TV shows and movies. Another trend in the market is the emergence of local content. Croatians have shown a strong preference for locally produced TV shows and movies. This trend can be attributed to the cultural and linguistic affinity of the audience towards local content. As a result, there has been an increase in the production and availability of high-quality local content, which has further fueled the demand for traditional TV and home video in the country.
Local special circumstances: Croatia has a unique media landscape, with a mix of public and private broadcasters. The public broadcaster, HRT, plays a significant role in shaping the traditional TV market in the country. It offers a wide range of channels and programs catering to different audience segments. The presence of a strong public broadcaster ensures that traditional TV continues to be a popular choice among consumers.
Underlying macroeconomic factors: The overall economic growth and stability in Croatia have also played a role in the development of the Traditional TV & Home Video market. As the economy grows, consumers have more disposable income to spend on entertainment, including traditional TV subscriptions and home video purchases. Additionally, the increasing tourism industry in Croatia has also contributed to the growth of the market, as tourists often seek local TV and home video content to immerse themselves in the local culture. In conclusion, the Traditional TV & Home Video market in Croatia is experiencing significant developments and trends. Customer preferences, such as a strong preference for traditional TV and home video content, and the emergence of digital platforms, are shaping the market. The availability of local content and the unique media landscape in Croatia further contribute to the popularity of traditional TV. The underlying macroeconomic factors, including economic growth and stability, and the thriving tourism industry, also play a role in the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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