Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Croatia has been experiencing significant growth in recent years.
Customer preferences: Customers in Croatia have shown a strong preference for OTT video services due to their convenience and flexibility. With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, consumers are increasingly turning to OTT platforms to access a wide range of content. In addition, the ability to watch content on-demand and without the need for a traditional cable or satellite subscription appeals to the desire for personalized entertainment experiences.
Trends in the market: One of the key trends in the OTT Video market in Croatia is the rise of local and regional content. While international content remains popular, there is a growing demand for local language content that caters to the specific interests and cultural preferences of Croatian viewers. This trend is driven by the desire for more relatable and authentic content, as well as the need to comply with local content regulations. Another trend is the increasing adoption of OTT video services by traditional media companies. Many broadcasters and production houses in Croatia are launching their own OTT platforms to reach a wider audience and monetize their content. This trend is driven by the need to adapt to changing consumer behavior and the growing competition from global OTT players.
Local special circumstances: Croatia has a relatively small population compared to other European countries, which presents both opportunities and challenges for the OTT Video market. On one hand, the smaller market size allows for more targeted content and personalized recommendations. On the other hand, it can be more difficult for OTT platforms to achieve economies of scale and negotiate favorable content licensing deals.
Underlying macroeconomic factors: The growth of the OTT Video market in Croatia is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has resulted in higher disposable incomes and increased consumer spending. This has contributed to the willingness of consumers to pay for OTT video services and invest in high-quality content. In conclusion, the OTT Video market in Croatia is experiencing significant growth due to customer preferences for convenience and flexibility, the rise of local and regional content, the increasing adoption of OTT services by traditional media companies, the smaller market size, and favorable macroeconomic conditions. As the market continues to evolve, it is expected that these trends will shape the future of the OTT Video industry in Croatia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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