The eBooks market in Croatia has been developing steadily over the past few years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Croatia, there has been a noticeable shift in customer preferences towards digital content, including eBooks. This can be attributed to the convenience and accessibility offered by eBooks, as they can be easily downloaded and read on various devices such as smartphones, tablets, and e-readers. Additionally, the ability to carry multiple books in a single device appeals to customers who are always on the go.
Trends in the market: One of the key trends in the eBooks market in Croatia is the increasing popularity of local authors and books. With the rise of self-publishing platforms and digital distribution channels, local authors now have a wider reach and can easily publish and promote their eBooks. This has resulted in a diverse range of Croatian eBooks being available to readers, catering to different genres and interests. Another trend in the market is the growing adoption of subscription-based eBook services. These services offer readers unlimited access to a vast library of eBooks for a monthly fee. This model has gained traction in Croatia as it provides cost-effective access to a wide range of titles, allowing readers to explore new authors and genres without the need to purchase individual eBooks.
Local special circumstances: Croatia's rich literary heritage plays a significant role in the development of the eBooks market. The country has a strong tradition of storytelling and a high literacy rate, making it a fertile ground for the growth of digital reading. Additionally, the relatively small size of the country and its close-knit literary community have fostered a sense of support and collaboration among authors and readers, further fueling the demand for eBooks.
Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Croatia has been a driving force behind the growth of the eBooks market. As more people gain access to digital devices and the internet, the potential customer base for eBooks expands. Furthermore, the relatively affordable pricing of eBooks compared to printed books makes them an attractive option for cost-conscious consumers. In conclusion, the eBooks market in Croatia is witnessing steady growth due to changing customer preferences, including the convenience and accessibility offered by digital content. The market is also influenced by local special circumstances, such as the popularity of local authors and the country's rich literary heritage. Additionally, underlying macroeconomic factors, such as the increasing penetration of smartphones and internet connectivity, contribute to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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