Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and technological advancements. Customer preferences in the TV & Video market in Croatia have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their viewing habits.
This trend is in line with the global market, where streaming services have gained popularity due to their vast content libraries and ability to offer personalized recommendations. Additionally, the increasing availability of high-speed internet connections has made it easier for consumers in Croatia to access and enjoy streaming services. Another factor contributing to the growth of the TV & Video market in Croatia is the rising demand for smart TVs.
Smart TVs offer built-in internet connectivity and access to a wide range of streaming platforms, eliminating the need for additional devices such as set-top boxes or streaming sticks. This convenience has made smart TVs a popular choice among consumers in Croatia, and the market for these devices is expected to continue growing. Local special circumstances in Croatia, such as the popularity of local content and regional preferences, also play a role in shaping the TV & Video market.
Croatian consumers have a strong affinity for local programming, including news, sports, and entertainment shows. This preference for local content has led to the growth of local TV channels and production companies, which cater to the specific needs and interests of the Croatian audience. Underlying macroeconomic factors, such as the overall economic growth and increasing disposable income in Croatia, have also contributed to the development of the TV & Video market.
As the economy continues to improve, consumers have more purchasing power to invest in entertainment options, including TVs and video streaming services. This positive economic outlook is expected to further fuel the growth of the TV & Video market in Croatia. In conclusion, the TV & Video market in Croatia is experiencing growth due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the popularity of smart TVs, the demand for local content, and the improving economic conditions are all contributing to the development of the market. As these trends continue, the TV & Video market in Croatia is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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