Gaming Networks - Turkey

Turkey

Highlights

In Turkey, revenue in the Gaming Networks market market is projected to reach US$52.49m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.75%, leading to a projected market volume of US$76.23m by 2029.
In the Gaming Networks market market withTurkey, the number of users is anticipated to amount to 2.3m users by 2029.
User penetration in Turkey will be 1.9% in 2024 and is expected to increase to 2.6% by 2029.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$757.60m in 2024.
The average revenue per user (ARPU) in Turkey’s Gaming Networks market market is projected to be US$31.61 in 2024.
Turkey's gaming networks are rapidly evolving, driven by increasing mobile penetration and a burgeoning interest in esports among the younger population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Networks market in Turkey is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Turkish consumers have shown a strong preference for online gaming, with an increasing number of people engaging in multiplayer online games and participating in gaming communities. This preference for online gaming can be attributed to the convenience and accessibility offered by gaming networks, allowing players to connect and compete with others from the comfort of their own homes. Additionally, Turkish gamers are drawn to the social aspect of online gaming, as it provides an opportunity to interact and form connections with fellow players.

Trends in the market: One of the key trends in the gaming networks market in Turkey is the rise of mobile gaming. With the increasing popularity of smartphones and the availability of high-speed internet connections, mobile gaming has become a favorite pastime for many Turkish consumers. This trend is driven by the convenience and portability of mobile devices, allowing gamers to play anytime and anywhere. As a result, gaming networks have adapted to this trend by offering mobile-friendly platforms and games, catering to the growing demand for mobile gaming experiences. Another trend in the market is the emergence of esports. Esports, or competitive video gaming, has gained significant traction in Turkey, with a growing number of professional teams, tournaments, and dedicated esports arenas. This trend is fueled by the increasing recognition and support for esports from both the government and private sector. Turkish gamers are drawn to the competitive nature of esports, and gaming networks have capitalized on this trend by providing platforms and infrastructure for esports competitions and events.

Local special circumstances: Turkey has a young and tech-savvy population, which contributes to the growth of the gaming networks market. The country has a large youth demographic, with a high percentage of the population under the age of 30. This demographic is more likely to engage in online gaming and utilize gaming networks, driving the demand for gaming-related products and services. Furthermore, the Turkish government has been supportive of the gaming industry, providing incentives and infrastructure for its growth. The government's recognition of the economic potential of the gaming sector has led to the establishment of gaming development studios and the organization of gaming-related events and conferences. This support has created a conducive environment for the gaming networks market to thrive.

Underlying macroeconomic factors: Turkey's growing economy and increasing disposable income have also contributed to the development of the gaming networks market. As the country's economy continues to expand, consumers have more purchasing power to spend on leisure activities such as gaming. This has led to a higher demand for gaming networks and related services. Additionally, the rapid advancement of technology and internet infrastructure in Turkey has facilitated the growth of the gaming networks market. With improved internet speeds and connectivity, Turkish consumers can easily access and engage with gaming networks, further driving the market's development. In conclusion, the Gaming Networks market in Turkey is experiencing growth and development due to customer preferences for online gaming, the rise of mobile gaming, the emergence of esports, the country's young and tech-savvy population, government support, and underlying macroeconomic factors. These factors have created a favorable environment for the gaming networks market to flourish in Turkey.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.