Gaming Hardware - Turkey

Turkey

Highlights

In Turkey, revenue in the Gaming Hardware market market is projected to reach US$1.95bn in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.91%, leading to a projected market volume of US$3.13bn by 2029.
The number of users in Turkey's Gaming Hardware market market is anticipated to amount to 2.3m users by 2029.
User penetration in Turkey will be 2.1% in 2024 and is expected to increase to 2.6% by 2029.
The average revenue per user (ARPU) in Turkey is expected to reach US$1.07k.
In a global context, the majority of revenue will be generated China, with an expected figure of US$33.31bn in 2024.
In Turkey, the gaming hardware market is witnessing a surge in demand, driven by a young population's growing interest in competitive gaming and eSports.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in Turkey is experiencing significant growth and development in recent years.

Customer preferences: Turkish consumers have shown a strong interest in gaming hardware, with a growing number of individuals engaging in gaming activities. This is driven by several factors, including the increasing popularity of e-sports and the rise of online gaming communities. Additionally, the younger population in Turkey has a high affinity for gaming, with many considering it a form of entertainment and a way to socialize with friends. As a result, there is a growing demand for high-quality gaming hardware, including gaming consoles, gaming PCs, and accessories such as gaming keyboards and mice.

Trends in the market: One of the key trends in the gaming hardware market in Turkey is the shift towards mobile gaming. With the widespread availability of smartphones and the increasing affordability of mobile data plans, more Turkish consumers are turning to mobile gaming as a convenient and accessible form of entertainment. This has led to a surge in demand for gaming smartphones and mobile gaming accessories. Another trend in the market is the increasing popularity of gaming PCs. Turkish gamers are increasingly investing in high-performance gaming PCs to enhance their gaming experience. This trend is driven by the growing availability of affordable gaming PCs in the market, as well as the desire for better graphics and faster processing speeds.

Local special circumstances: Turkey has a young population, with a significant portion of the population being under the age of 30. This demographic is more likely to be interested in gaming and willing to spend money on gaming hardware. Additionally, Turkey has a strong gaming culture, with a number of gaming events and competitions taking place in the country. This creates a supportive environment for the gaming hardware market to thrive.

Underlying macroeconomic factors: The growth of the gaming hardware market in Turkey is also influenced by underlying macroeconomic factors. As the Turkish economy continues to develop and incomes rise, consumers have more disposable income to spend on leisure activities such as gaming. Additionally, the increasing availability of internet access and the growing penetration of smartphones contribute to the expansion of the gaming hardware market. In conclusion, the Gaming Hardware market in Turkey is experiencing significant growth and development, driven by customer preferences for high-quality gaming hardware, the increasing popularity of mobile gaming, and the growing demand for gaming PCs. The young population, strong gaming culture, and underlying macroeconomic factors also contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.