Games Live Streaming - Saudi Arabia

In Saudi Arabia, revenue in the Games Live Streaming market market is projected to reach US$111.70m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.99%, leading to a projected market volume of US$149.50m by 2029.
Within the Games Live Streaming market market in Saudi Arabia, the number of users is anticipated to amount to 4.3m users by 2029.
User penetration in Saudi Arabia will be 8.5% in 2024 and is expected to increase to 10.7% by 2029.
In a global context, most revenue in the Games Live Streaming market market will be generated China, with an expected revenue of US$2.58bn in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market market in Saudi Arabia is projected to amount to US$35.21 in 2024.
Saudi Arabia's burgeoning gaming culture is driving a significant rise in live streaming platforms, reflecting a growing appetite for interactive entertainment among its youth.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Saudi Arabia has seen significant growth in recent years, driven by the increasing popularity of online gaming and the widespread availability of high-speed internet connections.

Customer preferences: Saudi gamers are increasingly turning to live streaming platforms to watch and engage with their favorite games and players. This trend is driven by the desire to learn new gaming strategies, connect with the gaming community, and experience the excitement of live gaming events. Additionally, the younger generation in Saudi Arabia is more tech-savvy and digitally connected, making them more inclined to consume gaming content through live streaming platforms.

Trends in the market: One of the key trends in the Games Live Streaming market in Saudi Arabia is the rise of local content creators and influencers. Saudi gamers are showing a growing interest in watching and supporting local talent, which has led to the emergence of Saudi Arabian gamers who have gained a significant following on live streaming platforms. These local content creators not only provide entertainment but also serve as role models for aspiring gamers in the country. Another trend in the market is the increasing integration of live streaming platforms with social media. Live streaming platforms are now offering features that allow gamers to share their gameplay highlights and interact with their followers on popular social media platforms. This integration enhances the overall gaming experience and helps in building a stronger gaming community.

Local special circumstances: Saudi Arabia has a large and young population, with a high percentage of internet users. This demographic profile provides a fertile ground for the growth of the Games Live Streaming market. Moreover, the government of Saudi Arabia has been actively promoting the digital economy and investing in infrastructure development, including the expansion of high-speed internet connectivity. These initiatives have created a favorable environment for the growth of the Games Live Streaming market in the country.

Underlying macroeconomic factors: The economic stability and high disposable income of the population in Saudi Arabia have contributed to the growth of the Games Live Streaming market. With a strong economy and a high standard of living, Saudi gamers have the financial means to invest in gaming equipment and subscriptions to live streaming platforms. Additionally, the increasing penetration of smartphones and affordable data plans has made gaming and live streaming more accessible to a larger segment of the population. In conclusion, the Games Live Streaming market in Saudi Arabia is experiencing significant growth due to customer preferences for engaging with gaming content, the rise of local content creators, integration with social media platforms, favorable local circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to attract more players and investments, further fueling its growth in the coming years.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.