Cinema Concessions - Saudi Arabia

Saudi Arabia

Highlights

In Saudi Arabia, revenue in the Cinema Concessions market market is projected to reach US$269.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.78%, resulting in a projected market volume of US$340.40m by 2029.
In the Cinema Concessions market market withSaudi_Arabia, the number of viewers is expected to amount to 7.0m users by 2029.
User penetration will be 15.1% in 2024 and is expected to hit 17.5% by 2029.
The average revenue per viewer in Saudi Arabia is expected to amount to US$47.60.
In global comparison, most revenue will be generated the United States (US$9.88bn in 2024).
In Saudi Arabia, the burgeoning cinema culture is driving increased consumer interest in diverse cinema concessions, enhancing the overall movie-going experience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Saudi Arabia has been experiencing significant growth in recent years.

Customer preferences: Saudi Arabian consumers have shown a strong preference for cinema concessions, with a growing demand for a wide variety of food and beverage options. Moviegoers in Saudi Arabia are increasingly looking for a complete entertainment experience, and the availability of a diverse range of concessions plays a crucial role in enhancing their overall cinema experience.

Trends in the market: One of the key trends in the Cinema Concessions market in Saudi Arabia is the increasing popularity of premium and gourmet food options. Moviegoers are willing to pay a premium for high-quality, gourmet snacks and beverages that are not only delicious but also visually appealing. This trend is driven by the desire for a more luxurious and indulgent cinema experience. Another trend in the market is the growing demand for healthier food options. As health and wellness awareness continues to rise among consumers, there is a shift towards healthier snacking choices. This trend is reflected in the increasing availability of healthier alternatives such as organic snacks, gluten-free options, and fresh fruit juices.

Local special circumstances: The recent opening of cinemas in Saudi Arabia after a long ban has created a unique opportunity for the Cinema Concessions market. The lifting of the ban has generated a lot of excitement and anticipation among Saudi Arabian consumers, leading to a surge in cinema attendance. This has resulted in a higher demand for concessions as more people are now visiting cinemas regularly. Additionally, Saudi Arabia has a large young population, with a significant portion of the population under the age of 30. This demographic group is known for its love of cinema and is a key driver of the growth in the Cinema Concessions market. The young population's enthusiasm for movies and the overall cinema experience has contributed to the increasing demand for concessions.

Underlying macroeconomic factors: The growing Cinema Concessions market in Saudi Arabia can be attributed to several underlying macroeconomic factors. The country's economy has been diversifying and opening up to new industries, including entertainment and tourism. This has led to increased investments in the cinema sector, resulting in the opening of new multiplexes and the expansion of existing ones. Furthermore, the government's Vision 2030 initiative, which aims to transform Saudi Arabia into a vibrant society and a thriving economy, has placed a strong emphasis on the entertainment sector. The government has been actively promoting and supporting the growth of the cinema industry, which has had a positive impact on the Cinema Concessions market. In conclusion, the Cinema Concessions market in Saudi Arabia is experiencing significant growth due to customer preferences for a complete entertainment experience, including a wide variety of food and beverage options. The market is witnessing trends towards premium and gourmet food options, as well as healthier alternatives. The recent opening of cinemas in Saudi Arabia and the country's young population are driving the growth in the market. Additionally, underlying macroeconomic factors such as economic diversification and government support for the entertainment sector are contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.