TV & Video - Saudi Arabia | Statista Market Forecast

In Saudi Arabia, revenue in the TV & Video market market is projected to reach US$1.00bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.72%, resulting in a projected market volume of US$1.21bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$543.70m in 2024.
In a global context, most revenue will be generated the United States, with figures reaching US$280.30bn in 2024.
Within the TV & Video market market in Saudi Arabia, the number of users is expected to amount to 32.1m users by 2029.
User penetration in the TV & Video market market in Saudi Arabia is expected to be at 77.6% in 2024.
Additionally, the average revenue per user (ARPU) in Saudi Arabia is projected to amount to US$34.58 in 2024.
In Saudi Arabia, the TV and video market is increasingly dominated by streaming services, reflecting a shift in consumer preferences towards on-demand content.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Saudi Arabia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Saudi Arabia have shifted towards on-demand streaming services and digital platforms, as consumers increasingly seek convenience and flexibility in their viewing habits. This shift has been fueled by the widespread adoption of smartphones and high-speed internet connectivity, which have made it easier for consumers to access and consume video content on-the-go. Additionally, the younger population in Saudi Arabia, who are more tech-savvy and open to new forms of entertainment, are driving the demand for digital video content. One of the key trends in the TV & Video market in Saudi Arabia is the rise of local content production. Saudi Arabia has been investing heavily in the development of its local film and television industry, with the aim of promoting local talent and creating content that resonates with the Saudi audience. This has led to an increase in the production of Saudi-made TV shows, movies, and documentaries, which are gaining popularity both domestically and internationally. Another trend in the market is the growing popularity of video streaming platforms. International streaming services such as Netflix and Amazon Prime Video have gained a significant foothold in the Saudi market, offering a wide range of content to subscribers. At the same time, local streaming platforms such as Shahid and Jawwy TV have also emerged, catering to the specific preferences of Saudi viewers. This trend is driven by the convenience and affordability of streaming services, as well as the increasing availability of high-speed internet connections. In addition to changing customer preferences and emerging trends, there are also local special circumstances that are shaping the TV & Video market in Saudi Arabia. One such circumstance is the recent lifting of the ban on movie theaters in the country. This has opened up new opportunities for cinema operators and content producers, as Saudi audiences can now enjoy the immersive experience of watching movies on the big screen. The opening of movie theaters has also led to increased demand for content, both from international studios and local filmmakers. Underlying macroeconomic factors, such as the growth of the Saudi economy and the increasing disposable income of consumers, are also contributing to the development of the TV & Video market in Saudi Arabia. As the economy continues to diversify and expand, more people have the means to afford entertainment services and devices, leading to a higher demand for TV and video content. In conclusion, the TV & Video market in Saudi Arabia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of local content production, and the popularity of video streaming platforms are all contributing to the development of the market. With the lifting of the ban on movie theaters and the growth of the Saudi economy, the TV & Video market in Saudi Arabia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.