Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences for media consumption have shifted towards digital platforms, leading to the rise of online media and streaming services. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the media market in the region.
Customer preferences: Customers in Eastern Europe have shown a strong preference for digital media consumption. The convenience and accessibility of online platforms have made them increasingly popular among the population. Streaming services, such as Netflix and Amazon Prime, have gained traction, offering a wide range of content that can be accessed anytime and anywhere. This shift in customer preferences has led to a decline in traditional media formats, such as print newspapers and television.
Trends in the market: The rise of online media has been a major trend in the Eastern European market. Many media companies have adapted to this trend by launching their own digital platforms and streaming services. This has allowed them to reach a wider audience and generate additional revenue through subscriptions and advertising. Furthermore, the increasing availability of high-speed internet has facilitated the growth of online media consumption.
Local special circumstances: Eastern Europe has a large population of tech-savvy young people who are early adopters of new technologies. This demographic has been driving the demand for digital media and streaming services. Additionally, the region has a strong culture of creativity and artistic expression, leading to the production of high-quality content that appeals to both local and international audiences.
Underlying macroeconomic factors: The media market in Eastern Europe has been influenced by several macroeconomic factors. Economic growth in the region has led to an increase in disposable income, allowing more people to afford digital devices and internet access. Additionally, the liberalization of media regulations has created a more competitive market, encouraging innovation and investment in the industry. The integration of Eastern European countries into the European Union has also facilitated cross-border media collaborations and the exchange of content. In conclusion, the Media market in Eastern Europe has experienced significant growth due to shifting customer preferences towards digital media consumption. The rise of online platforms and streaming services has been a major trend in the market, driven by tech-savvy young people and increased internet accessibility. Local special circumstances, such as a culture of creativity and artistic expression, have contributed to the production of high-quality content. Underlying macroeconomic factors, including economic growth and media liberalization, have also played a role in the development of the media market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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