Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Eastern Europe is experiencing significant growth and development. Customer preferences in Eastern Europe are shifting towards digital streaming services and on-demand content. Consumers are increasingly looking for convenience and flexibility in their viewing habits, and streaming platforms offer a wide range of content that can be accessed anytime, anywhere. This trend is driven by the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs in the region. Trends in the market show that traditional TV and home video services are losing market share to digital streaming platforms. This can be attributed to the convenience and cost-effectiveness of streaming services, as well as the wider range of content available. Streaming platforms are investing heavily in original content production and licensing popular TV shows and movies, which further attracts consumers away from traditional TV and home video options. Local special circumstances in Eastern Europe also contribute to the growth of the digital streaming market. The region has a large population of tech-savvy and digitally connected consumers, who are quick to adopt new technologies and services. Additionally, Eastern European countries have a strong tradition of film and television production, which has led to the emergence of local streaming platforms that cater to the specific tastes and preferences of the local audience. These platforms often offer a mix of local and international content, providing a unique viewing experience for consumers. Underlying macroeconomic factors such as increasing disposable income and improving living standards in Eastern Europe also play a role in the development of the Traditional TV & Home Video market. As consumers have more disposable income, they are willing to spend on entertainment and leisure activities, including streaming services. The growth of the digital economy and the increasing penetration of internet services in the region have also contributed to the rise of the digital streaming market. In conclusion, the Traditional TV & Home Video market in Eastern Europe is evolving rapidly, with customer preferences shifting towards digital streaming services. The convenience, flexibility, and wide range of content offered by streaming platforms are driving this trend. Local special circumstances, such as the presence of tech-savvy consumers and the tradition of film and television production, further contribute to the growth of the digital streaming market. Underlying macroeconomic factors, such as increasing disposable income and improving living standards, also play a role in the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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