Physical Books - Eastern Europe | Statista Market Forecast

In Eastern Europe, revenue in the Physical Books market market is projected to reach US$1.21bn in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of -5.58%, leading to a projected market volume of US$908.90m by 2029.
Additionally, the number of readers in the Physical Books market market in Eastern Europe is anticipated to reach 62.9m users by 2029.
Notably, user penetration in the Physical Books market market is highest Czechia, with a rate of 52.2%.
The average revenue per user (ARPU) in this market is expected to amount to US$18.37.
In a global context, the majority of revenue will be generated the United States, with a projected total of US$14.65bn in 2024.
In Eastern Europe, rising interest in local literature is revitalizing the physical books market, fostering a cultural renaissance amid digital dominance.

Definition:

Physical books refer to printed literary materials, including novels, textbooks, and non-fiction works, which are distributed and sold in physical formats such as hardcover or paperback. These books are tangible, offering readers a traditional reading experience with pages to turn and physical covers to hold.

Additional Information:

The market comprises revenues, readers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as Penguin Random House, HarperCollins Publishers, and Hachette Livre.

Sales of printed books distributed to private end users (B2C) such as Thalia and Barnes & Noble
All distribution channels such as bookstores and libraries, online retailers, and wholesalers

Editorial content distributed via the internet such as eBooks, ePapers, eMagazines
B2B markets and resales of used books
Sales between private individuals, that can happen in various forms or platforms such as Craigslist, eBay, and Facebook Marketplace
Physical audiobooks such as books read aloud and recorded on MP3 files, CDs, and cassettes

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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