eBooks - Eastern Europe

Eastern Europe

Highlights

Revenue in the eBooks market in Eastern Europe is projected to reach US$145.50m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.64%, leading to a projected market volume of US$150.20m by 2029.
In the eBooks market withEastern_Europe, the number of readers is anticipated to reach 26.6m users by 2029.
User penetration will be 10.8% in 2024 and is expected to increase to 11.3% by 2029.
The average revenue per user (ARPU) in this market is projected to amount to US$5.64.
In a global context, the majority of revenue will be generated the United States, with figures reaching US$5.34bn in 2024.
In Eastern Europe, particularly in Poland, the eBook market is witnessing a surge in popularity as digital literacy and online reading habits expand rapidly.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards digital content consumption, driven by the increasing popularity of e-readers and smartphones. This trend is in line with the global market, where consumers are increasingly opting for digital books over traditional print copies. The convenience of accessing eBooks on multiple devices, the ability to carry an entire library in one device, and the cost-effectiveness of digital books are some of the key factors driving this shift in customer preferences. In terms of market trends, Eastern European countries have witnessed a surge in the availability and variety of eBooks. Major international eBook platforms have expanded their offerings to include a wide range of titles in local languages, catering to the diverse reading interests of customers in the region. This has not only increased the accessibility of eBooks but also boosted the demand for digital content. Local special circumstances also contribute to the growth of the eBooks market in Eastern Europe. The region has a rich literary heritage, with a strong tradition of reading and storytelling. This cultural affinity towards books has translated into a growing demand for eBooks, as readers embrace the convenience and portability of digital reading. Additionally, the relatively lower cost of eBooks compared to print books makes them an attractive option for budget-conscious readers in the region. Underlying macroeconomic factors also play a role in the development of the eBooks market in Eastern Europe. The region has witnessed economic growth and increasing disposable incomes, allowing more consumers to afford e-readers and smartphones. This has led to a larger customer base for eBooks, driving market expansion. Furthermore, the improving internet infrastructure and connectivity in Eastern European countries have made it easier for consumers to access and download digital content, further fueling the growth of the eBooks market. In conclusion, the eBooks market in Eastern Europe is experiencing significant growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As digital content consumption continues to rise and the accessibility of eBooks improves, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.