Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Eastern Europe has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market have shifted towards on-demand and streaming services, as viewers increasingly seek convenience and flexibility in their entertainment options.
This trend is driven by the growing popularity of platforms such as Netflix and Amazon Prime Video, which offer a wide range of content that can be accessed anytime and anywhere. In addition, viewers are increasingly turning to mobile devices for their video consumption, leading to a rise in mobile video streaming services. One of the key trends in the market is the increasing demand for local content.
Viewers in Eastern Europe have shown a strong preference for content that is relevant to their culture and language. This has led to the emergence of local streaming platforms that offer a wide range of local TV shows, movies, and documentaries. These platforms have been able to attract a large number of subscribers by catering to the unique preferences of Eastern European viewers.
Another trend in the market is the adoption of new technologies such as 4K and HDR. These technologies offer viewers a more immersive and visually stunning experience, and have gained popularity among consumers in Eastern Europe. As a result, TV manufacturers and content providers are increasingly offering 4K and HDR content, driving the demand for compatible devices and services.
Local special circumstances in Eastern Europe also play a role in the development of the TV & Video market. The region has a diverse cultural landscape, with each country having its own unique preferences and tastes. This has led to the emergence of local production houses and studios that cater to the specific needs of Eastern European viewers.
These local players have been able to gain a competitive edge by producing high-quality content that resonates with the local audience. Underlying macroeconomic factors have also contributed to the growth of the TV & Video market in Eastern Europe. The region has witnessed steady economic growth in recent years, leading to an increase in disposable income among consumers.
This has allowed viewers to spend more on entertainment options, including TV and video services. In addition, the increasing penetration of internet and mobile devices has made it easier for consumers to access and consume video content, further driving the growth of the market. In conclusion, the TV & Video market in Eastern Europe is experiencing significant growth, driven by changing customer preferences, the availability of new technologies, local special circumstances, and underlying macroeconomic factors.
As viewers continue to seek convenience, flexibility, and local content, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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