Cinema - Eastern Europe

Eastern Europe

Highlights

Revenue in the Cinema market in Eastern Europe is projected to reach US$3.22bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.75%, leading to a projected market volume of US$3.87bn by 2029.
In Eastern Europe's Cinema market, the number of viewers is anticipated to amount to 100.4m users by 2029.
User penetration in this region will be 38.6% in 2024 and is expected to increase to 42.7% by 2029.
The average revenue per viewer in Eastern Europe is expected to reach US$35.07.
In a global comparison, the majority of revenue will be generated the United States, which is expected to reach US$20.98bn in 2024.
In Eastern Europe, particularly in Poland, the cinema market is experiencing a resurgence as local filmmakers gain international recognition and audiences seek diverse narratives.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in Eastern Europe has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Eastern Europe have shifted towards a more immersive and experiential cinema experience. Moviegoers are seeking out theaters that offer state-of-the-art technology, such as 3D and IMAX screens, as well as comfortable seating and high-quality sound systems. This trend is in line with global preferences, as audiences worldwide are increasingly looking for a premium cinema experience. Trends in the market also contribute to the development of the Cinema market in Eastern Europe. One notable trend is the rise of local film production. Eastern European countries have seen a surge in the production of domestic films, which has led to an increase in the number of local cinema releases. This trend is driven by a desire to showcase local talent and stories, as well as government support for the film industry. As a result, audiences in Eastern Europe have more options to choose from when it comes to watching movies in theaters. Another trend in the Cinema market is the growing popularity of alternative content screenings. This includes live broadcasts of theater performances, concerts, and sporting events. The availability of such content in cinemas provides audiences with a diverse range of entertainment options beyond traditional movie screenings. This trend is in line with the global shift towards multi-purpose cinemas that offer a variety of experiences to attract a wider audience. Local special circumstances also play a role in the development of the Cinema market in Eastern Europe. For example, some countries in the region have a strong cultural tradition of going to the cinema, which contributes to the sustained demand for movie tickets. Additionally, the relatively low ticket prices in Eastern Europe compared to Western Europe make cinema outings more affordable for the population. These factors, combined with the increasing availability of international blockbusters and the rise of local film production, contribute to the growth of the Cinema market in the region. Underlying macroeconomic factors also influence the development of the Cinema market in Eastern Europe. Economic growth in the region has led to an increase in disposable income, allowing more people to afford cinema tickets. Furthermore, the expanding middle class in Eastern Europe has a growing appetite for entertainment and leisure activities, including going to the movies. These macroeconomic factors create a favorable environment for the Cinema market to thrive in the region. In conclusion, the Cinema market in Eastern Europe is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As audiences in the region seek out more immersive cinema experiences and local film production increases, the market is poised for further growth. Additionally, the availability of alternative content screenings and the cultural tradition of going to the cinema contribute to the sustained demand for movie tickets. With a growing middle class and increasing disposable income, the Cinema market in Eastern Europe is set to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.