Box Office - Turkey

Turkey

Highlights

In Turkey, revenue in the Box Office market market is projected to reach US$359.80m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.45%, culminating in a projected market volume of US$447.30m by 2029.
Within the Box Office market market in Turkey, the number of viewers is anticipated to amount to 20.4m users by 2029.
User penetration in Turkey will be 21.4% in 2024 and is forecasted to increase to 23.1% by 2029.
The average revenue per viewer in Turkey is expected to reach US$19.45.
In a global context, the majority of revenue will be generated the United States, which is projected to achieve US$10.14bn in 2024.
In Turkey, the box office market is witnessing a resurgence in local productions, reflecting a growing preference for culturally resonant storytelling among audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Turkey has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: One of the main reasons for the development of the Box Office market in Turkey is the changing preferences of customers. Turkish audiences have shown a growing interest in local and international films, leading to an increase in ticket sales. This can be attributed to the improvement in the quality of Turkish films, as well as the availability of a wider range of international films in Turkish cinemas. Additionally, the rise in disposable income among Turkish consumers has made going to the movies a more affordable and popular form of entertainment.

Trends in the market: The Box Office market in Turkey has also benefited from the growing trend of cinema multiplexes. These modern and comfortable theaters offer a wide selection of films and amenities, attracting a larger audience. The expansion of cinema chains across the country has made it easier for people in remote areas to access movies, contributing to the overall growth of the market. Furthermore, the increasing popularity of 3D and IMAX screenings has also played a role in boosting ticket sales, as these formats provide a more immersive and engaging cinematic experience.

Local special circumstances: Turkey has a rich cultural heritage and a vibrant film industry, which has contributed to the growth of the Box Office market. Turkish films have gained recognition both domestically and internationally, with many achieving critical acclaim and commercial success. This has created a sense of pride among Turkish audiences, leading to increased support for local productions. Additionally, the Turkish government has implemented various initiatives to support the film industry, including tax incentives and funding programs. These measures have helped to stimulate the production of high-quality films and attract investment in the sector.

Underlying macroeconomic factors: The overall growth of the Box Office market in Turkey can also be attributed to the country's strong macroeconomic fundamentals. Turkey has experienced steady economic growth in recent years, resulting in an expansion of the middle class and an increase in disposable income. This has translated into higher consumer spending on entertainment, including movie tickets. Additionally, the growing tourism industry in Turkey has attracted a large number of international visitors, who contribute to the Box Office market by watching both local and international films. In conclusion, the Box Office market in Turkey is developing due to changing customer preferences, the trend of cinema multiplexes, the success of the local film industry, and favorable macroeconomic factors. As these factors continue to drive growth, it is expected that the Box Office market in Turkey will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.