Box Office - Americas

Americas

Highlights

In the Americas, revenue in the Box Office market market is projected to reach US$12.57bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.63%, resulting in a projected market volume of US$17.33bn by 2029.
In the Box Office market market, the number of viewers in the Americas is expected to amount to 407.9m users by 2029.
User penetration will be 32.5% in 2024 and is expected to hit 38.9% by 2029.
The average revenue per viewer in the Americas is expected to amount to US$38.06.
In global comparison, most revenue will be generated the United States, which is projected to generate US$10.14bn in 2024.
The American box office is increasingly favoring streaming service releases, reflecting a shift in consumer preferences toward on-demand viewing experiences over traditional cinema.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Americas is experiencing significant growth and development in recent years.

Customer preferences: Customers in the Americas have shown a strong preference for a wide variety of films, ranging from action-packed blockbusters to thought-provoking dramas. The diversity of customer preferences in the region has contributed to the success of both local and international films. Additionally, the increasing popularity of online ticket booking platforms has made it more convenient for customers to purchase tickets and choose their preferred showtimes.

Trends in the market: One of the key trends in the Box Office market in the Americas is the rise of franchise films. Franchise films, such as superhero movies and sequels, have gained immense popularity among customers. These films often have a built-in fan base and generate high anticipation, leading to record-breaking box office numbers. The success of franchise films can be attributed to their ability to provide audiences with a familiar and immersive cinematic experience. Another trend in the market is the growing demand for immersive cinema experiences. Customers are increasingly seeking out theaters that offer premium amenities such as comfortable seating, advanced sound systems, and high-quality screens. This trend has led to the rise of luxury theaters and premium cinema formats, which provide customers with a more immersive and enjoyable movie-watching experience.

Local special circumstances: One of the unique aspects of the Box Office market in the Americas is the presence of a large and diverse population. This diversity is reflected in the types of films that are successful in the region. Local films that cater to specific cultural or regional preferences have found success in their respective markets. Additionally, the Americas is home to a number of film festivals and events that showcase both local and international films, further contributing to the growth of the Box Office market.

Underlying macroeconomic factors: The growth of the Box Office market in the Americas can also be attributed to favorable macroeconomic factors. The region has experienced steady economic growth in recent years, leading to higher disposable incomes and increased consumer spending. As a result, customers in the Americas have more discretionary income to spend on entertainment, including movie tickets. Furthermore, the Americas has a well-developed infrastructure for film distribution, with a large number of theaters and multiplexes spread across the region. This infrastructure has facilitated the growth of the Box Office market by providing customers with easy access to movies. In conclusion, the Box Office market in the Americas is thriving due to customer preferences for diverse films, the rise of franchise films, the demand for immersive cinema experiences, local special circumstances, and favorable macroeconomic factors. As the market continues to evolve, it will be interesting to see how these trends shape the future of the Box Office industry in the Americas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.