Digital Video Advertising is a rapidly growing market in Oman, driven by changing customer preferences and the increasing penetration of internet and mobile devices in the country.
Customer preferences: Omani consumers are increasingly turning to digital platforms for entertainment and information. This shift in consumer behavior has led to a surge in demand for digital video content, creating opportunities for advertisers to reach their target audience through digital video advertising. With the rise in popularity of social media platforms and streaming services, consumers are spending more time watching videos online, making digital video advertising an effective way for brands to engage with their audience.
Trends in the market: One of the key trends in the digital video advertising market in Oman is the growing popularity of mobile video advertising. As smartphone penetration continues to rise in the country, more consumers are accessing video content through their mobile devices. This has led to an increase in mobile video ad spending, as advertisers recognize the potential of reaching consumers on their smartphones. Additionally, the availability of high-speed internet connections has further fueled the demand for mobile video advertising. Another trend in the market is the emergence of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad inventory, making the process more efficient and cost-effective. This technology has gained traction in Oman, as advertisers seek to optimize their ad campaigns and reach their target audience more effectively. Programmatic advertising also offers advanced targeting capabilities, allowing advertisers to deliver personalized ads to specific demographics or audiences.
Local special circumstances: Oman has a relatively small population compared to other countries in the region, which presents both challenges and opportunities for the digital video advertising market. While the market size may be smaller, it also means that advertisers can target a more specific audience and achieve higher engagement rates. This can be particularly beneficial for niche or local businesses looking to promote their products or services to a specific target market.
Underlying macroeconomic factors: The economic stability and growing GDP of Oman have contributed to the development of the digital video advertising market. As the economy continues to grow, businesses are investing more in advertising to capture a larger market share and increase brand awareness. Additionally, the government's focus on diversifying the economy and promoting digital transformation has created a favorable environment for the digital video advertising market to thrive. In conclusion, the digital video advertising market in Oman is experiencing significant growth due to changing customer preferences, the increasing adoption of mobile devices, and the availability of high-speed internet connections. Advertisers are leveraging these trends to reach their target audience more effectively and engage with them through digital video advertising. With the continued growth of the economy and the government's support for digital transformation, the market is expected to further expand in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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