The Direct Messaging Advertising market in Oman is witnessing significant growth and development due to several factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of this advertising sector in the country. Customer preferences in Oman are increasingly leaning towards digital platforms and mobile messaging apps. With the widespread use of smartphones and the growing popularity of social media, consumers are spending more time on messaging apps for communication and information sharing. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach their target audience directly through direct messaging advertising. Trends in the market indicate that businesses in Oman are recognizing the potential of direct messaging advertising as an effective marketing strategy. By leveraging messaging apps, companies can engage with their customers on a more personal level, providing tailored promotions, offers, and updates. This personalized approach not only enhances customer experience but also increases brand loyalty and drives sales. Local special circumstances in Oman, such as a young and tech-savvy population, also contribute to the growth of direct messaging advertising. The majority of the population in Oman falls within the younger age bracket, which is more likely to be active on messaging apps and receptive to digital advertising. Additionally, the high smartphone penetration rate in Oman further facilitates the adoption of direct messaging advertising as a means to reach a larger audience. Underlying macroeconomic factors further support the development of the direct messaging advertising market in Oman. The country's stable economic growth and increasing disposable income levels have resulted in a higher purchasing power among consumers. This, in turn, creates a favorable environment for businesses to invest in advertising and marketing efforts, including direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Oman is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As customers increasingly prefer digital platforms and messaging apps, businesses in Oman are leveraging direct messaging advertising to engage with their target audience. The young and tech-savvy population, coupled with a stable economy and increasing disposable income levels, further contribute to the expansion of this advertising sector in the country.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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