Market Insights Advertising & Media Advertising

Influencer Advertising - Oman

Oman

Ad spending in the Influencer Advertising market in Oman is forecasted to reach US$20.96m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 7.85%, leading to a projected market volume of US$30.59m by 2029.
The average ad spending per internet user in the Influencer Advertising market in Oman is estimated to be US$4.54 in 2024.
When compared globally, the highest ad spending is anticipated China (US$19,160.00m in 2024).
In Oman, the Influencer Advertising market is rapidly expanding, with a growing number of brands leveraging local social media personalities to reach their target audience effectively.

Key regions: Australia, Germany, France, Europe, United States

Market

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Analyst Opinion

The Influencer Advertising market in Oman has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of social media platforms.

Customer preferences: Customers in Oman are increasingly turning to social media platforms for information, entertainment, and inspiration. With the growing popularity of platforms such as Instagram, YouTube, and TikTok, influencers have become powerful marketing tools for brands. Customers are more likely to trust recommendations from influencers they follow, making influencer advertising an effective way to reach and engage with the target audience.

Trends in the market: One of the key trends in the Influencer Advertising market in Oman is the shift towards micro-influencers. These are influencers with smaller but highly engaged audiences. Brands are realizing that working with micro-influencers can be more cost-effective and result in higher conversion rates. Micro-influencers often have a more niche and loyal following, which allows brands to target specific customer segments more effectively. Another trend in the market is the increasing use of storytelling in influencer advertising campaigns. Influencers are creating content that tells a story and resonates with their audience on a deeper level. This storytelling approach helps brands establish an emotional connection with customers and build brand loyalty.

Local special circumstances: Oman has a relatively small population compared to other countries in the region, which means that the influencer pool is also smaller. This presents both challenges and opportunities for brands. On one hand, it can be more difficult to find influencers who align with a brand's values and target audience. On the other hand, working with local influencers allows brands to tap into the close-knit community and build genuine relationships with customers.

Underlying macroeconomic factors: The growth of the Influencer Advertising market in Oman can be attributed to several macroeconomic factors. The country has a high smartphone penetration rate and a young population that is highly active on social media. This provides a fertile ground for influencer marketing to thrive. Additionally, the government of Oman has been actively promoting entrepreneurship and supporting small businesses, which has led to the emergence of a vibrant influencer community. In conclusion, the Influencer Advertising market in Oman is experiencing significant growth due to changing customer preferences, the rise of social media platforms, and the increasing use of micro-influencers and storytelling in advertising campaigns. Despite the smaller influencer pool, brands in Oman are finding ways to effectively leverage influencer marketing to reach and engage with their target audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.