Key regions: India, Germany, China, United Kingdom, Australia
The SMS Advertising market in Oman has been experiencing steady growth in recent years, driven by customer preferences and local special circumstances.
Customer preferences: Customers in Oman have shown a strong preference for SMS advertising due to its convenience and effectiveness. SMS messages have a high open rate and are more likely to be read compared to other forms of advertising. Additionally, SMS advertising allows for personalized and targeted messaging, which resonates well with customers in Oman who value personalized communication.
Trends in the market: One of the key trends in the SMS Advertising market in Oman is the increasing adoption of mobile devices. The country has a high mobile penetration rate, with a significant portion of the population owning smartphones. This provides a large audience for SMS advertising campaigns, as customers are constantly connected to their mobile devices and are more likely to engage with SMS messages. Another trend in the market is the rise of mobile apps and social media platforms. Many businesses in Oman are leveraging these platforms to reach their target audience through SMS advertising. By integrating SMS advertising with mobile apps and social media, businesses are able to create a seamless and integrated customer experience, further enhancing the effectiveness of their campaigns.
Local special circumstances: Oman has a relatively young population, with a large percentage of the population falling within the younger age group. This demographic is more receptive to SMS advertising and is more likely to engage with promotional messages. Additionally, Oman has a high literacy rate, which further contributes to the effectiveness of SMS advertising as a communication channel.
Underlying macroeconomic factors: The growing economy of Oman is also contributing to the development of the SMS Advertising market. As the country continues to experience economic growth, businesses are investing more in advertising and marketing activities, including SMS advertising. This increased investment is driving the growth of the market and creating new opportunities for businesses to reach their target audience. In conclusion, the SMS Advertising market in Oman is developing due to customer preferences for convenience and personalized messaging, as well as local special circumstances such as high mobile penetration and a young population. The growing economy of Oman is also contributing to the development of the market.
Data coverage:
The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
