Market Insights Advertising & Media Advertising Direct Messaging Advertising

Instant Messaging Advertising - Oman

Oman

Ad spending in the Instant Messaging Advertising market in Oman is projected to reach US$104.10k in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 2.06%, resulting in a projected market volume of US$115.30k by 2029.
In global comparison, most ad spending will be generated the United States (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to amount to US$0.02 in 2024.
Oman's Instant Messaging Advertising market is seeing a surge in personalized campaigns tailored to the country's diverse consumer base.

Key regions: United Kingdom, Japan, China, France, Germany

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Analyst Opinion

The Instant Messaging Advertising market in Oman is experiencing significant growth and development in recent years.

Customer preferences: Omani consumers are increasingly relying on instant messaging platforms for communication and social interaction. The convenience and ease of use offered by these platforms have made them popular among people of all ages. As a result, advertisers are recognizing the potential of reaching a large and engaged audience through instant messaging advertising.

Trends in the market: One of the key trends in the Instant Messaging Advertising market in Oman is the growing adoption of mobile devices. With the majority of Omani consumers accessing instant messaging platforms through their smartphones, advertisers are focusing on mobile advertising strategies to effectively target this audience. This includes creating mobile-friendly ad formats and utilizing location-based targeting to deliver relevant and personalized messages. Another trend in the market is the rise of native advertising on instant messaging platforms. Native ads seamlessly blend into the user interface, providing a non-disruptive and more engaging advertising experience. Advertisers are leveraging this format to deliver targeted and contextually relevant ads that resonate with Omani consumers. Additionally, there is a growing trend of influencer marketing on instant messaging platforms in Oman. Influencers, who have a large and loyal following on these platforms, are partnering with brands to promote products and services. This form of advertising is effective in building brand credibility and trust among Omani consumers.

Local special circumstances: Oman has a relatively young population, with a significant portion of the population under the age of 30. This demographic is highly active on instant messaging platforms, making them a prime target for advertisers. Advertisers in Oman are capitalizing on this demographic by tailoring their messaging and creative content to resonate with the preferences and interests of young Omani consumers.

Underlying macroeconomic factors: The economic stability and growth in Oman have contributed to the development of the Instant Messaging Advertising market. As the country continues to diversify its economy and invest in digital infrastructure, more Omani consumers are gaining access to the internet and adopting instant messaging platforms. This increased connectivity and digital literacy are driving the demand for instant messaging advertising in the country. In conclusion, the Instant Messaging Advertising market in Oman is witnessing significant growth and development due to the increasing popularity of instant messaging platforms among Omani consumers. Advertisers are adapting their strategies to target mobile users, leveraging native advertising formats, and collaborating with influencers. The young demographic and the country's economic stability are key factors driving the growth of this market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.