Market Insights Advertising & Media Advertising

Digital Banner Advertising - Oman

Oman

Ad spending in the Digital Banner Advertising market in Oman is forecasted to reach US$111.10m in 2024.
Ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.69%, leading to a projected market volume of US$139.70m by 2029.
When compared globally, the United States will contribute the most to ad spending (US$67,120.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is expected to be US$24.06 in 2024.
Within the Digital Banner Advertising market, 58% of total ad spending will come from mobile in 2029.
Oman's digital banner advertising market is seeing a surge in demand, driven by increased online presence of local businesses.

Key regions: India, China, Europe, Japan, United States

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Currency

Analyst Opinion

The Digital Banner Advertising market in Oman is experiencing significant growth and development.

Customer preferences: Customers in Oman are increasingly turning to digital platforms for information, entertainment, and shopping. With the widespread adoption of smartphones and high-speed internet, there is a growing demand for digital banner advertising. Customers are attracted to visually appealing and interactive banner ads that provide relevant and engaging content. They appreciate personalized advertisements that cater to their interests and preferences.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Oman is the shift towards programmatic advertising. Programmatic advertising uses algorithms and real-time data to automate the buying and selling of digital ad space. This allows advertisers to target specific demographics and optimize their campaigns for maximum effectiveness. Programmatic advertising offers greater efficiency and cost-effectiveness compared to traditional methods. Another trend in the market is the increasing use of mobile advertising. With the majority of Oman's population using smartphones, advertisers are focusing on mobile banner ads to reach their target audience. Mobile advertising offers the advantage of reaching customers on-the-go and capturing their attention in a more personalized and interactive way.

Local special circumstances: Oman has a relatively small population compared to other countries in the region. This presents both opportunities and challenges for the Digital Banner Advertising market. On one hand, advertisers can target a niche audience more effectively. On the other hand, the limited population size may result in a smaller pool of potential customers. Advertisers need to carefully tailor their campaigns to the local market and ensure that their messages resonate with the Omani audience.

Underlying macroeconomic factors: Oman's economy is diversifying, with a focus on sectors such as tourism, logistics, and manufacturing. This diversification is driving the growth of the Digital Banner Advertising market as businesses in these sectors look to promote their products and services. Additionally, the government is investing in infrastructure and technology, which is creating opportunities for digital advertising agencies and platforms. In conclusion, the Digital Banner Advertising market in Oman is experiencing growth due to customer preferences for digital platforms, the trend towards programmatic and mobile advertising, local special circumstances, and underlying macroeconomic factors. Advertisers in Oman need to adapt their strategies to cater to the unique characteristics of the market and leverage the opportunities presented by the country's digital transformation.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.