Web Push Advertising - Taiwan | Statista Market Forecast

Ad spending in the Web Push Advertising market in Taiwan is forecasted to reach US$14.04m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.61%, leading to a projected market volume of US$16.39m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market in Taiwan is projected to be US$0.68 in 2024.
In Taiwan, the adoption of Web Push Advertising is rapidly growing, with businesses leveraging its personalized and real-time messaging capabilities to engage their target audience effectively.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Taiwan is experiencing steady growth and development as more businesses and advertisers recognize the effectiveness of this advertising channel.

Customer preferences: In Taiwan, customers are increasingly turning to mobile devices for their online activities, including browsing and shopping. This shift in customer behavior has created a demand for more targeted and personalized advertising, which web push notifications can provide. Customers appreciate the convenience and immediacy of receiving push notifications directly on their devices, allowing them to stay updated on the latest promotions and offers from their favorite brands.

Trends in the market: One of the key trends in the Web Push Advertising market in Taiwan is the adoption of automation and machine learning technologies. Advertisers are leveraging these technologies to deliver more relevant and personalized push notifications to their target audience. By analyzing user behavior and preferences, advertisers can tailor their messages and timing to increase engagement and conversion rates. Another trend in the market is the integration of web push notifications with other marketing channels. Advertisers are recognizing the value of a multi-channel approach and are using web push notifications as part of their overall marketing strategy. This integration allows for consistent messaging across different touchpoints, increasing brand awareness and customer loyalty.

Local special circumstances: Taiwan has a highly connected population, with a high internet penetration rate and smartphone adoption. This makes it an attractive market for web push advertising, as advertisers can reach a large and engaged audience. Additionally, Taiwan has a strong e-commerce industry, with a growing number of online shoppers. This presents opportunities for businesses to use web push notifications to drive traffic to their online stores and increase sales.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Taiwan is also influenced by underlying macroeconomic factors. Taiwan has a stable and growing economy, which provides a favorable business environment for advertisers. The government has also been supportive of the digital advertising industry, implementing policies and initiatives to foster its growth. In conclusion, the Web Push Advertising market in Taiwan is experiencing growth and development driven by customer preferences for personalized and targeted advertising, trends in automation and integration with other marketing channels, local special circumstances such as high internet penetration and smartphone adoption, and underlying macroeconomic factors including a stable economy and government support.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.