Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Taiwan

Taiwan

Ad spending in the Web Push Advertising market in Taiwan is forecasted to reach US$14.04m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.83%, leading to a projected market volume of US$16.14m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market in Taiwan is projected to be US$0.68 in 2024.
In Taiwan, the adoption of Web Push Advertising is rapidly growing, with businesses leveraging its personalized and real-time messaging capabilities to engage their target audience effectively.

Key regions: China, Australia, Germany, United Kingdom, France

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Analyst Opinion

The Web Push Advertising market in Taiwan is experiencing steady growth and development as more businesses and advertisers recognize the effectiveness of this advertising channel.

Customer preferences: In Taiwan, customers are increasingly turning to mobile devices for their online activities, including browsing and shopping. This shift in customer behavior has created a demand for more targeted and personalized advertising, which web push notifications can provide. Customers appreciate the convenience and immediacy of receiving push notifications directly on their devices, allowing them to stay updated on the latest promotions and offers from their favorite brands.

Trends in the market: One of the key trends in the Web Push Advertising market in Taiwan is the adoption of automation and machine learning technologies. Advertisers are leveraging these technologies to deliver more relevant and personalized push notifications to their target audience. By analyzing user behavior and preferences, advertisers can tailor their messages and timing to increase engagement and conversion rates. Another trend in the market is the integration of web push notifications with other marketing channels. Advertisers are recognizing the value of a multi-channel approach and are using web push notifications as part of their overall marketing strategy. This integration allows for consistent messaging across different touchpoints, increasing brand awareness and customer loyalty.

Local special circumstances: Taiwan has a highly connected population, with a high internet penetration rate and smartphone adoption. This makes it an attractive market for web push advertising, as advertisers can reach a large and engaged audience. Additionally, Taiwan has a strong e-commerce industry, with a growing number of online shoppers. This presents opportunities for businesses to use web push notifications to drive traffic to their online stores and increase sales.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Taiwan is also influenced by underlying macroeconomic factors. Taiwan has a stable and growing economy, which provides a favorable business environment for advertisers. The government has also been supportive of the digital advertising industry, implementing policies and initiatives to foster its growth. In conclusion, the Web Push Advertising market in Taiwan is experiencing growth and development driven by customer preferences for personalized and targeted advertising, trends in automation and integration with other marketing channels, local special circumstances such as high internet penetration and smartphone adoption, and underlying macroeconomic factors including a stable economy and government support.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.