Digital Classifieds - Taiwan | Statista Market Forecast

Ad spending in the Digital Classifieds market in Taiwan is forecasted to reach US$125.10m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.29%, leading to an estimated market volume of US$135.20m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is expected to be US$2.00 in 2024.
Within the Digital Classifieds market, 53% of the total ad spending will come from mobile in 2030.
Taiwan's digital classifieds market is experiencing a surge in demand for targeted advertising space, driving competition among platforms for user engagement.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Taiwan has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Taiwan have shifted towards convenience and efficiency, with more people turning to online platforms for buying and selling goods and services. The ease of use and accessibility of digital classifieds platforms have made them a popular choice among consumers. Additionally, the ability to compare prices and access a wider range of options has further fueled the demand for digital classifieds in Taiwan. Trends in the market reflect the increasing digitalization of the economy in Taiwan. The rise of mobile internet usage has led to a surge in mobile-based classifieds platforms, allowing users to access listings and make transactions on the go. This trend is driven by the widespread adoption of smartphones and the growing popularity of mobile apps. Furthermore, the integration of social media platforms with digital classifieds has created new opportunities for users to connect with potential buyers or sellers, expanding the reach and effectiveness of these platforms. Local special circumstances in Taiwan have also contributed to the growth of the digital classifieds market. The high population density and limited physical space in urban areas have made it difficult for traditional brick-and-mortar stores to thrive. As a result, many businesses have turned to digital classifieds platforms as a cost-effective way to reach a larger audience and increase sales. Additionally, the prevalence of online payment systems and secure transaction mechanisms has boosted consumer confidence in using digital classifieds platforms. Underlying macroeconomic factors have also played a role in the development of the digital classifieds market in Taiwan. The country's strong economic growth and high internet penetration rate have created a favorable environment for the expansion of online marketplaces. Furthermore, the government's support for digital innovation and entrepreneurship has encouraged the development of local classifieds platforms and attracted foreign investment in the sector. In conclusion, the Digital Classifieds market in Taiwan has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency offered by digital classifieds platforms, coupled with the increasing digitalization of the economy, have made them a popular choice among consumers. As the market continues to evolve, it is expected to further expand and diversify, offering new opportunities for businesses and consumers alike.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.