Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Taiwan

Taiwan

Ad spending in the E-mail Advertising market in Taiwan is forecasted to reach US$79.79m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.69%, leading to an estimated market volume of US$95.63m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$3,396.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market in Taiwan is projected to be US$3.85 in 2024.
In Taiwan, E-mail Advertising is gaining traction among businesses seeking targeted and cost-effective ways to reach their audience in the competitive advertising market.

Key regions: Japan, Germany, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Email Advertising in Taiwan has experienced significant growth in recent years, driven by changing customer preferences and the local special circumstances in the country. Customer preferences in Taiwan have shifted towards digital channels, with email being a popular communication tool for both personal and business purposes. This has created a favorable environment for email advertising, as consumers are more likely to engage with promotional messages delivered to their inbox. Additionally, the rise of e-commerce in Taiwan has further fueled the demand for email advertising, as businesses seek to reach potential customers and drive online sales. Trends in the email advertising market in Taiwan reflect the broader global market, with a focus on personalization and automation. Companies are increasingly leveraging data analytics and segmentation techniques to deliver targeted and relevant email campaigns to their audience. This approach not only improves the effectiveness of email advertising but also enhances the overall customer experience. Local special circumstances in Taiwan have also contributed to the development of the email advertising market. The country has a high internet penetration rate, with a large portion of the population having access to the internet and using email regularly. This widespread adoption of digital technology creates a vast potential audience for email advertising campaigns. Furthermore, the Taiwanese government has implemented policies to promote the development of the digital economy, including support for e-commerce and digital marketing. This has created a favorable regulatory environment for email advertising, encouraging businesses to invest in this marketing channel. Underlying macroeconomic factors have also played a role in the growth of the email advertising market in Taiwan. The country has a strong and stable economy, with a growing middle class and increasing disposable incomes. This has led to higher consumer spending and a greater demand for products and services, driving businesses to invest in marketing strategies such as email advertising to reach potential customers. In conclusion, the email advertising market in Taiwan is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As more businesses recognize the effectiveness of email advertising in reaching and engaging with their target audience, the market is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.