The Digital Video Advertising market in Taiwan has been experiencing significant growth in recent years.
Customer preferences: Taiwanese consumers have shown a strong preference for digital video content, leading to an increase in demand for digital video advertising. This can be attributed to several factors. Firstly, the widespread availability of high-speed internet and the proliferation of smartphones have made it easier for consumers to access and consume digital video content. Secondly, the younger generation in Taiwan, who are more tech-savvy and digitally connected, are actively seeking out digital video content as a form of entertainment and information. Lastly, the convenience and flexibility of digital video advertising, such as the ability to skip or block ads, has made it more appealing to consumers compared to traditional forms of advertising.
Trends in the market: One of the key trends in the Digital Video Advertising market in Taiwan is the shift towards programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and deliver personalized messages, resulting in higher engagement and conversion rates. This trend is driven by advancements in data analytics and artificial intelligence, which enable advertisers to better understand consumer behavior and deliver more relevant ads. Additionally, the rise of over-the-top (OTT) platforms and streaming services in Taiwan has created new opportunities for digital video advertising. These platforms attract a large number of viewers, especially among younger demographics, making them an attractive advertising channel for brands.
Local special circumstances: Taiwan has a highly competitive digital advertising market, with both local and international players vying for a share of the market. This has led to innovative advertising strategies and creative campaigns to capture the attention of consumers. Additionally, the Taiwanese government has been actively promoting the development of the digital economy, including digital advertising. This has resulted in favorable policies and regulations that support the growth of the Digital Video Advertising market in Taiwan.
Underlying macroeconomic factors: The strong economic growth in Taiwan has contributed to the expansion of the Digital Video Advertising market. As the economy grows, businesses are allocating more resources towards advertising and marketing to reach a wider audience. Furthermore, the increasing disposable income of Taiwanese consumers has led to higher consumer spending, creating more opportunities for advertisers to promote their products and services. In conclusion, the Digital Video Advertising market in Taiwan is experiencing growth due to customer preferences for digital video content, the shift towards programmatic advertising, the rise of OTT platforms, local special circumstances such as competition and government support, and underlying macroeconomic factors such as strong economic growth and higher consumer spending.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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