Telemarketing - Taiwan

Taiwan

Highlights

Ad spending in the Telemarketing market in Taiwan is forecasted to reach US$66.36m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.09%, leading to an estimated market volume of US$66.70m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market in Taiwan is projected to be US$2.77 in 2024.
Taiwan's telemarketing in the advertising market is leveraging innovative AI technologies to personalize outreach and enhance customer engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Taiwan is experiencing significant growth and development.

Customer preferences: Customers in Taiwan have shown a strong preference for telemarketing advertising due to its personalized and interactive nature. They appreciate the convenience of receiving promotional messages directly through phone calls, as it allows them to engage with the brand and ask questions in real-time. Additionally, telemarketing advertising offers a more targeted approach, ensuring that customers receive relevant offers and promotions based on their interests and previous purchasing behavior.

Trends in the market: One of the key trends in the Telemarketing Advertising market in Taiwan is the increasing use of advanced analytics and data-driven strategies. Companies are leveraging customer data to segment their target audience and create personalized telemarketing campaigns. By analyzing customer behavior and preferences, businesses can tailor their messages and offers to specific customer segments, increasing the effectiveness of their telemarketing efforts. Another trend in the market is the integration of telemarketing with other digital marketing channels. Companies are combining telemarketing with email marketing, social media advertising, and SMS marketing to create a cohesive and multi-channel marketing strategy. This integration allows businesses to reach customers through multiple touchpoints, increasing the likelihood of engagement and conversion.

Local special circumstances: Taiwan has a high mobile penetration rate, with a large percentage of the population owning smartphones. This presents a unique opportunity for telemarketing advertising, as it allows businesses to reach customers anytime, anywhere. The widespread use of mobile devices also enables the integration of telemarketing with other digital marketing channels, creating a seamless and integrated customer experience.

Underlying macroeconomic factors: The growing economy in Taiwan is contributing to the development of the Telemarketing Advertising market. As disposable incomes increase, consumers are more willing to spend on products and services, making telemarketing an effective tool for businesses to promote their offerings. Furthermore, the competitive nature of the market has led companies to invest in telemarketing advertising as a way to differentiate themselves and gain a competitive edge. In conclusion, the Telemarketing Advertising market in Taiwan is experiencing growth and development due to customer preferences for personalized and targeted marketing, the use of advanced analytics and data-driven strategies, the integration of telemarketing with other digital marketing channels, the high mobile penetration rate, and the growing economy. These factors are driving the adoption of telemarketing advertising in Taiwan, making it an effective tool for businesses to reach and engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.