Web Push Advertising - Spain | Statista Market Forecast

Ad spending in the Web Push Advertising market in Spain is forecasted to reach US$28.13m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 2.42%, leading to an estimated market volume of US$32.47m by 2030.
When compared globally, the United States will generate the most ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in Spain is US$0.65 in 2024.
In Spain, Web Push Advertising is gaining traction among businesses seeking targeted and cost-effective ways to reach their audiences online.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Spain is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Spain are increasingly relying on digital platforms and mobile devices for their daily activities, including shopping, entertainment, and communication. As a result, they are more receptive to web push advertising as a way to receive personalized and relevant information directly on their devices. The convenience and immediacy of web push notifications make them an attractive option for both businesses and consumers.

Trends in the market: One of the major trends in the Web Push Advertising market in Spain is the increasing adoption of mobile devices. Spain has a high smartphone penetration rate, and this trend is driving the demand for mobile advertising solutions, including web push notifications. Businesses are leveraging this trend to reach their target audience more effectively and engage them with personalized and timely notifications. Another trend in the market is the growing emphasis on personalization and targeting. With the availability of advanced data analytics and targeting tools, businesses in Spain are able to deliver highly relevant and personalized web push notifications to their customers. This helps them to increase customer engagement, drive conversions, and build long-term customer relationships.

Local special circumstances: Spain has a vibrant e-commerce market, with a large number of online retailers and marketplaces. This provides ample opportunities for businesses to leverage web push advertising to promote their products and services, drive traffic to their websites, and increase sales. Additionally, the tourism industry in Spain is a major contributor to the economy, and businesses in this sector are using web push notifications to attract tourists, offer personalized recommendations, and enhance the overall travel experience.

Underlying macroeconomic factors: The overall economic growth and stability in Spain have played a significant role in the development of the Web Push Advertising market. As the economy continues to recover from the financial crisis, businesses are investing more in digital advertising and marketing strategies, including web push notifications. The availability of affordable and reliable internet connectivity across the country has also contributed to the growth of the market. In conclusion, the Web Push Advertising market in Spain is witnessing growth and development due to customer preferences for digital platforms and mobile devices, the increasing adoption of mobile devices, the emphasis on personalization and targeting, the vibrant e-commerce market, and the overall economic growth and stability. These factors are driving the demand for web push advertising and creating opportunities for businesses to engage with their customers effectively.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.